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DBpiaWhile strategic management in the resort industry has been suggested as an alternative management method recently, the different concepts of operational effectiveness and strategy have been somewhat confusingly used. The author created a sustained val...
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https://www.riss.kr/link?id=A100117914
- 저자
- 발행기관
- 학술지명
- 권호사항
-
발행연도
2004
-
작성언어
Korean
- 주제어
-
KDC
323
-
등재정보
KCI등재
-
자료형태
학술저널
- 발행기관 URL
-
수록면
47-60(14쪽)
- 제공처
-
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부가정보
다국어 초록 (Multilingual Abstract)
While strategic management in the resort industry has been suggested as an alternative management method recently, the different concepts of operational effectiveness and strategy have been somewhat confusingly used. The author created a sustained value creation model based on the philosophy of strategic management. Based on the model, this study analyzes the management case of Muju Resort. The result show that there are some problems in the stages of operational effectiveness and strategy in the off-season management of Muju Resort. One main suggestion is that the element of `entertainment` should be emphasized during the off-season. Several other suggestions are made for effective strategic management at Muju Resort
While strategic management in the resort industry has been suggested as an alternative management method recently, the different concepts of operational effectiveness and strategy have been somewhat confusingly used. The author created a sustained value creation model based on the philosophy of strategic management. Based on the model, this study analyzes the management case of Muju Resort. The result show that there are some problems in the stages of operational effectiveness and strategy in the off-season management of Muju Resort. One main suggestion is that the element of `entertainment` should be emphasized during the off-season. Several other suggestions are made for effective strategic management at Muju Resort
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