강원랜드 카지노 이용자의 참가동기가 게임선호유형 및 참가의사에 미치는 영향

다국어 초록 (Multilingual Abstract)

The purpose of this study was surveyed demographic character of participants in casino, general character, the measure of using motivation, the measure of preference type and understanding of attending decision. During July 20~30, 2003, a self-administered survey was conducted for 312 Kwang-Won Land casino participant and visitors. 312 of sample were analyzed. We surveyed that first, the factor of using motivation, second, the factor of preference type, third, the effect of attending decision, on the result, 1-3 hypothesis are partially selected. The following is the summary on the result of this study. First, in the motivation of attending, it analyzed that motivation of attending was partially influenced by the type of preference. Second, It analyzed that the attending motivation of participants in casino were partially influenced by the decision of attending, that is not the perception which is gambling but concerning about the character of defeat, amusement, deviation that disappear stress and enthuse unconsciously when the participants in casino take part in casino. Third, we found that the preference type partially affected the decision of attending. It judged that Kangwon land should establish the strategic of marketing that focus on roulette, blackjack, among the participants of roulette, blackjack as expressing the decision of attending.

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