주류산업의 경쟁력 강화방안 = A study on the Improvement Competitive Power of the Alcoholic Beverage Industry

다국어 초록 (Multilingual Abstract)

Korean alcoholic beverage industry has grown to the retail sale of 10 trillion won in 2001. According the 2001 association of Korean alcoholic beverage industry, beer industry took 63.1％ of market share, soju 28.8％, takju 5.6％ and whisky 0.9％ in cubic content.
This study is based on the opinion that reasonable improvements need to made in anti-competitive government regulations and an unfair competition distribution in order to strengthen the competitiveness of the alcoholic beverage industry.
For the ultimate goal of enhancing objectivity and rationality of competition promotion measures, this study describe the types of government regulations and distribution.
The distribution of alcoholic beverage is so complicated and illegally traded alcoholic beverage. Distributors of alcoholic beverage are so small and weak.
So distributors of alcoholic beverage have to enhance improvement competitive power.
First, they need a organization management and personal as a massive organization and to force the organization management and personal management to systematize.
Second, it prevent a illegal distribution to specialize and distinguish in production and business province.
The methods of improvement can be suggested for liquor marketing in our country. First, being a large-size merchandising firm and specialization of marketing should be realized. Second, the terms of the present system of license should be reinforced fairly.
Third, the regulations of punishment against unlicensed selling agencies and tax evasion agencies should be reinforced and offenders should be regulated strictly.
Finally, considering the goods' characteristics that liquor has, the protective movement of consumers should be developed positively.