고속철도와 연계한 호텔상품 활성화에 관한 인식 = Focus Group Interview(FGI)를 통한 질적 연구

다국어 초록 (Multilingual Abstract)

Since the opening of High Speed Rail (KTX) in 2004, it has become one of Koreas representative long-haul interregional transportatioj systems. The high-speed railway that incorporates the latest technology is considered to be the most economically, environmentally friendly, and the most sustainable as it expenses low external costs. The purpose of this study is to conduct a qualitative research through the Focus Group Professional Interview (FGI) for the hotel marketing and sales managers in Gyeongju area, which has many experiences of using KTX and SRT. Ultimately, it will lead to the diversification of marketing and tourism in the Gyeongju area, as well as hotel products linked to the high-speed rail neighbors due to the local economic slowdown caused by the earthquake in October 2016 and the decrease in domestic and overseas tourists. For these reasons, this study is going to find out the policy implications for attracting sustainable tourists and improving vitality of the local economy.

참고문헌 (Reference)

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