A SUBSTANTIAL ANALYSIS OF FACTORS ASSOCIATED WITH T.V. AD'S SOCIAL RESPONSIBILITY AND IT'S INFLUENCE ON CONSUMER'S BUYING BEHAVIOR.....APPLIED ON AUDIENCE OF JEONJU = 테레비廣告의 社會的 責任과 그의 消費者 行動에 주는 影響에 關聯된 諸 要因의 實質的 硏究

목차 (Table of Contents)

• Ⅰ. Introduction
• Ⅱ. Method of data analysis
• Ⅲ. Social Responsibility and Advertising
• A. correlation Between Social Responsibility and Age of Audience
• B. Academic Background of Audience and Ad’s social Responsibility
• C. Correlation analysis between Proof and Responsibility
• Ⅳ. How Does the Ad Affect to Consumer’s Buying Behavior?
• A. The relation between consumer’s Buying Behavior and Consumer’s Memory of T. V. ad.
• B. Relation between Age of Audience and Rellying on Ad.
• C. Relation between Interest of Ad and Consumer’s Rellying on Ad.
• Ⅴ. An analysis of Factors Associated with T. V. Ad’s Social Responsibility
• A. Correlation between Ad’s Social Responsibility and Interest of Ad.
• B. T. V. Ad’s Social Responsibility and Rellying on T. V. ad.
• Ⅵ. Conclusion