페이스북에서 효과적인 바이럴마케팅을 위한 영향력 있는 의견지도자의 커뮤니케이션 패턴 연구

목차 (Table of Contents)

• 요약
• Abstract
• 1. 서론
• 2. 이론적 고찰
• 2.1 기존연구
• 2.2 연구방법
• 3. 결과
• 3.1 상품의견지도자
• 3.2 성별과 상품의견지도력
• 3.3 상품의견지도력과 페이스북에서 커뮤니케이션 형태
• 4. 논의 및 결론
• ACKNOWLEDGMENTS
• REFERENCES

참고문헌 (Reference)

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