생명보험 독립대리점(GA)에 대한 탐색적 연구: 경영전략을 중심으로 = An Exploratory Study of Life Insurance Independent Agencies: With Emphasis on Business Strategies

다국어 초록 (Multilingual Abstract)

This study investigates the business status and management strategy of life insurance independent agencies(hereafter GA) by the analysis of management`s survey. Research emphasis is given to the difference between `Large` GAs with more than 100 agents and `Small-&-Medium` GAs. The analysis result shows that GAs have not acquired the competence of `the first class independent agencies` in terms of sales force`s infrastructure and insurance business performance. GAs hope to become `Independent Financial Companies` with the help of government`s policy change rather than with their own competitiveness in the market. Therefore, we believe that the future success of GAs could be achieved through their strong cooperation with insurers.

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