국내 도심형 테마파크에 관한 연구 = (A) Study on urban Theme park

다국어 초록 (Multilingual Abstract)

With a explosive increase of automobile along with economic development and high density of population in the city has led the recreation and leisure facilities increased explosively. It exceeds its acceptance already. The supply of leisure lacks the demand absolutely in Korea as well.
We have marked a rapid growth of economic development since 1960. This remarkable development has brought us the increase of individual income and affluent life overall so that we started to seek for place to enjoy in our spare time. But the quality of life of the nation is far behind, compared to other developed countries. So, it is the time to make close attention on the leisure market progressively, in the aspect of supply and it makes its appearance on the secureness of resting places.
Theme park has secured its role as an amusement place to city-dwellers and the number of theme park is also increasing explosively. Obstacles of our leisure life are time and expense. We urge for leisure facilities to overcome the obstacle nowadays.
City-dwellers in modern society prefer a place that is near to where they live and where they can reach even at night because of extreme time-famine, compare to the increase of their disposable income.
The existing theme parks are mostly located in the outside of the city that made us not to be able to access on the weekdays but on the weekends or holidays. Considering that most of office workers enjoy their leisure time after work, the existing leisure places are inappropriate to approach in our daily routine.
In the case of Korea, it was difficult to build a large scale of theme park centered in the city due to a heavy investment in the beginning and a large track of land that are the key factors of the industry. Also, it takes a long time to reach a break-even-point than other industries due to the two key factors.
In the case of developed countries, theme parks(High-tech theme park, Multi-Entertainment) in the cities highlighted its presence as leisure facilities about ten years ago. In America, Japan and Europe, theme parks in the cities are highlighted. Especially in Japan, high-tech theme parks in the main cities are very welcomed in the form of franchise among young generation.
It is in the introductory phase of theme park in the cities in Korea. But the point is that we are lack of knowledge about theme park yet. So, it is needed to research on the appropriate way to introduce it and to examine throughly beforehand.
The purpose of this research is to present a practical way for the introduction of theme parks in the cities, by analyzing existing ones both domestic and foreign.
For the research, I referred to literature of theme park for its definition, studied and analyzed the present and actual condition of selected theme parks in the inside and outside of the country. Also, I deduced practical ways for its introduction and point, based on the content I mentioned above.
Theme park centered in the city is one of the advanced types of theme park. It is built with advanced technical know-how and profitability than the existing ones. Since it has comparative superiorities as below, compared to the existing ones, I think the introduction of theme park centered in the city is more than welcome to the nation.
First, it is easy to select location and its scale is rather small, Second, investment and management cost are less and it takes short period of time to enjoy profits that makes users pay less. Third, it is easy to specialize in the certain target market and design facilities for the market. Fourth, it is less restricted for business hour.
The point at theme park centered in the city here is dealt with foreign case study, negative facts upon its introduction in the nation and its negative results of simulated reality.
I concluded with the key factors below that are to be considered when we plan for theme park centered in the city in the future.
First of all, it is needed to decide theme and select location after market research & evaluation.
Second of all, it is needed to develope theme and program that is localized and generalized.
Third of all, It is important to cooperate with the present, related industries to reduce potential risks upon introduction.
Fourth of all, It needs active investment and support for technical development.
Fifth of all, it is necessary to introduce specialized marketing strategies.
Sixth of all, it is needed to add educational aspects, considering our social and cultural background of Korea.
Seventh of all, it is necessary to provide intensified service training to employees.
With all of the factors, it is also necessary to raise competent manpower, specialized in theme park centered in the city, before its introduction in the nation.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제1절 연구의 목적 = 1
• 제2절 연구방법과 범위 = 3
• 제2장 도심형 테마파크에 관한 이론적 고찰 = 5
• 제1절 일반적 테마파크 = 5
• 1. 테마파크의 정의 = 5
• 2. 테마파크의 특징 = 6
• 3. 테마파크의 발전과정 = 8
• 제2절 하이테크 테마파크 = 12
• 1. 하이테크 테마파크의 정의 = 12
• 2. 하이테크 테마파크의 특성 = 14
• 3. 일반 전자 오락 산업과의 비교 = 14
• 제3절 멀티엔터테인먼트 = 17
• 1. 멀티엔터테인먼트의 정의 = 17
• 2. 멀티엔터테인먼트의 응용분야 = 18
• 제3장 도심형 테마파크의 국외 현황분석 = 22
• 제1절 미국의 테마파크 = 22
• 1. 일반 테마파크 = 22
• 2. 도심형 테마파크 = 26
• 제2절 일본의 테마파크 = 35
• 1. 일반 테마파크 = 35
• 2. 도심형 테마파크 = 39
• 제3절 유럽의 테마파크 = 43
• 1. 일반 테마파크 = 43
• 2. 도심형 테마파크 = 45
• 제4절 외국 테마파크의 비교 분석 및 시사점 = 47
• 제4장 도심형테마파크의 국내 현황분석 = 50
• 제1절 일반테마파크 = 50
• 1. 에버랜드(구 용인 자연농원) = 50
• 2. 롯데월ㄷ,(Lotte World) = 50
• 3. 서울랜드(Seoul Land) = 55
• 4. 국내 테마파크 비교 분석 및 현상과제 = 57
• 제2절 도심형 테마파크 = 62
• 1. 하이테크 테마파크 = 62
• 2. 멀티엔터테인먼트 = 67
• 3. 국내 도심형 테마파크의 비교분석 = 70
• 제5장 도심형 테마파크의 문제점과 개발 방안 = 72
• 제1절 문제점 = 72
• 1. 일반 테마파크의 문제점 = 72
• 2. 도심형 테마파크의 문제점 = 73
• 제2절 개발 방안
• 1. 비교우위 요인도출을 통한 발전 방안
• 2. 도심형 테마파크의 합리적인 국내도입 개발 방안 = 79
• 3. 도심형 테마파크의 개발사업계획의 단계별 방안 = 82
• 제6장 결론 = 85
• 참고문헌 = 85
• Abstract = 93