안동 하회탈의 특성을 활용한 3D 디지털 패션디자인 = A Study on 3D Digital Fashion Designs based on the Characteristics of Andong Hahoetal

다국어 초록 (Multilingual Abstract)

The fashion industry is evolving through the convergence of fashion and 3D IT technology, expanding into new markets with innovative digital products. This study aims to explore the potential of IT-based fashion products that incorporate traditional Korean culture, specifically focusing on the Hahoetal of Andong, to contribute to the revitalization of local cultural brands. For the research process, the study first conducted a literature review and analysis of the external and internal characteristics of the nine traditional Hahoetal types. Based on these findings, symbolic and stylized motifs were developed and organized into six textile prints. Utilizing the 3D virtual clothing system CLO 3D, the study applied these patterns with various structural and stylistic modifications to modern shirt designs . The digital garments were then visualized as complete 3D fashion products. As a result, six virtual shirts were produced, each featuring a unique textile print derived from the Hahoetal motifs harmonized with contemporary shirt designs. These outcomes demonstrate the potential of integrating traditional Korean cultural assets with digital fashion technologies to create high value-added products. The study confirms that such design approaches can meaningfully contribute to the development of local brands by enhancing the cultural identity through wearable forms. Furthermore, this research suggests the continued need for the creative reinterpretation of Korea’s traditional heritage as a foundation for modern cultural product development in the global fashion landscape.