스포츠 라이프스타일에 따른 스포츠이벤트관광상품 유형분류 = A study on typology tourism products associated with Life style of sports event participants

다국어 초록 (Multilingual Abstract)

Sports activities satisfy the basic need of people, help improve individuals social relationships. Moreover, recently, we notice a lot of sportevents in which they are being as a medium publicize certain culture or countries. Accordingly you will notice a lot of evidence in this research supporting the view that sports events are not any passive and static forms of tourism activities, but they are more of an activity to maximize individuals leisure life. The primary purpose of this research is to provide directions for effective sports event tourism products by finding out the psychological orientations of sports event tourists. Preliminary research for the empirical study has been conducted from 15th Jun 30th Jun 2005 and the final research has been made from 10th Jul 6th Aug. 2005. The respondents of this research are the general publics residing in Seoul and its vicinities.