종합편성채널의 편성전략, 장르 다양성 그리고 시청 성과 = The Audience Ratings, Genre Diversity & Programming Strategy in Comprehensive Programming Channel

다국어 초록 (Multilingual Abstract)

This study focuses on the programming strategy to secure viewing habits in comprehensive programming channel, and analyzes whether they have aired contents in quality and originality, and have kept fairness and diversity of programming as a public service broadcasting. The results are as follows. First, it was confirmed that the program schedule of drama and main news is changed after launching, and the schedule of rerun programs is also altered frequently. Second, The percentage of first-run programming is less than 40% and the programming ratio of drama and entertainment genre is relatively high. In additional, there are no significant differences between exposure diversity and source diversity, generaltime and prime-time in genre diversity. Finally, nearly half of the programming was finished within ten weeks of the introduction and changed the program schedule. Meanwhile, the channel and genre effected on the ratings performance of program and the interaction effect influence between them influenced on making program finished.

참고문헌 (Reference)

1 한진만, "한국방송의 이해" 한울 아카데미 2011

2 조성호, "텔레비전 방송사의 편성 전략 분석: 개편시 변경된 프로그램을 중심으로, 1990-1999" 14 (14): 387-428, 2000

3 심미선, "지상파방송의 편성특성에 관한 연구: 한국,미국,영국,일본,대만을 중심으로" 한국방송학회 17 (17): 37-75, 2003

4 한국콘텐츠진흥원, "종합편성채널의 프로그램 및 편성전략 분석(내부보고서)" 2011

5 방송통신위원회, "종합편성 및 보도전문 방송채널사용사업 승인 기본계획(안)"

6 방송통신위원회, "종합편성 및 보도전문 방송채널사용사업 승인 기본계획"

7 이준호, "정부정책과 방송사 경쟁구도의 변화에 따른 편성 다양성의 변화에 관한 연구:1962~1995" 10 : 257-288, 1998

8 권순택, "이름값 아까운‘종편’, ‘TV조선’재방비율 56% 나머지도 비슷"

9 채지은, "스타 PD와 배우들 대거 영입: 공격적 편성계획" (362) : 14-19, 2011

10 곽상진, "방송의 자유와 이원적 방송체계 : 독일의 제도를 중심으로" 漢陽大學校 大學院 1999

11 노기영, "방송산업과 경쟁" 한울 2007

12 유승관, "방송 환경 변화에 따른 다양성 영역에 관한 법제 및 정책연구" 한국방송학회 17 (17): 7-47, 2003

13 유의선, "미디어 다양성 : 정책함의와 접근방법" 한국방송학회 (69) : 42-68, 2009

14 박소라, "경쟁 도입이 텔레비전 프로그램 장르 다양성에 미치는 영향에 대한 연구:1989년 이후 지상파 방송 편성표 분석을 통하여" 한국언론학회 47 (47): 9-250, 2003

15 Berman, S. J., "Vying for attention: The future of competing in media and entertainment our industry perspective 2001-2005"

16 Owen, B. M., "Video economics" Harvard University Press 1992

17 Litman, B., "The television networks, competition and program diversity" 23 : 393-409, 1979

18 Grant, A., "The promise fulfilled? An empirical analysis of program diversity on television" 7 (7): 51-64, 1994

19 Einstein, M., "The financial interest and syndication rules and change in program diversity" 17 (17): 1-18, 2004

20 Williams, R., "Television : Technology and cultural form" Routledge 1974

21 Nissen, C. S., "Public service media in the information society. Report prepared for the Council of Europe’s Group of Specialists on Public Service Broadcasting in the Information Society(MC-S-PSB), H/Inf(2006) 3" Council of Europe 2006

22 Wildman, S., "Program competition, diversity and multichannel binding in the new video industry, In Video media competition: Regulation, economics and technology" Columbia University Press 1985

23 고재열, "PD∙작가, 종편 100일 물어보니"

24 Doyle, G., "Media Ownership" Sage 2002

25 Winston, B., "How are media born and developed, In Questioning the media: A critical introduction" Sage 1995

26 Napoli, P. M., "Foundation of communication policy: Principle and process in the regulation of electronic media" Hampton Press 2001

27 Green, L., "Communication, technology and society" Sage 2001

28 Rogers, E. M., "Communication technology : The new media in society" Free Press 1986

29 McDowell, W., "Choice versus chance : Using brand equity theory to explore TV audience lead-in effects, A case study" 13 (13): 233-247, 2000

30 BBC, "Building public value : Renewing the BBC for the digital world"

31 Eastmans, S. T., "Broadcasting/cable programming : Strategies and practices(5th ed. )" Wadsworth Publishing Company 1997

32 Napoli, P. M., "Audience economics : Media institutions and the audience marketplace" Columbia University Press 2003

33 이은미, "1990년대 텔레비전 방송의 다양성 분석" 46 (46): 388-414, 2001