Broadcasting/cable and beyond : an introduction to modern electronic media

목차 (Table of Contents)

• CONTENTS
• Preface = xi
• PART ONE: HOW IT IS
• 1 The Players = 3
• Preproduction = 4
• On the Air = 6
• Postproduction = 9
• Implications and Previews = 9
• Suggestions for Further Reading = 11
• 2 Radio Today = 12
• Competition in Today's Radio Business = 14
• Radio Advertising = 16
• Ownership: The Big Groups = 20
• Radio Programming Today = 21
• Promotions = 27
• Economics of Radio Today = 28
• Public Radio Today = 30
• Radio Station Organization = 31
• Getting a Job: Radio Employment Today = 33
• Summary = 35
• Suggestions for Further Reading = 35
• 3 Television Today = 36
• Television Now = 37
• The Changing Environment = 40
• Programming = 41
• The Business = 44
• Station Ownership = 47
• Station Sales = 49
• Station Organization = 52
• Employment Opportunities = 56
• Summary = 57
• Suggestions for Further Reading = 58
• 4 Cable and Home Video Today = 59
• Cable Programming Today = 61
• Types of Cable Households = 66
• Network Erosion: Viewing in Cable Households = 69
• Cable Economics = 70
• Cable Finance = 71
• Cable Personnel = 75
• Alternatives to Cable = 76
• Home Video Today = 77
• The Future of Home Video = 82
• Summary = 83
• Suggestions for Further Reading = 83
• 5 Corporate and Organizational Video Today = 84
• Defining the Field = 85
• History of Corporate TV = 85
• Users = 87
• Applications = 88
• Organization of Corporate Video = 93
• Video Networks = 95
• Videoconferencing = 96
• Producing Programs: CV versus Broadcast TV = 97
• Careers in Corporate Video = 100
• Summary = 101
• Suggestions for Further Reading = 101
• 6 The International Scene = 102
• International Electronic Media Systems: A Historical Perspective = 104
• International Radio Broadcasters = 106
• International Video = 111
• Comparative Electronic Media Systems = 112
• New World Information Order = 123
• Differences in Electronic Media Systems: A Model = 124
• The Future = 125
• Summary = 126
• Suggestions for Further Reading = 127
• PART TWO: HOW IT'S DONE
• 7 Radio Programming = 131
• Radio Regulation and Format Design = 132
• A Matrix of Radio Programming = 133
• Modes of Radio Production = 134
• The "Format Hole" = 134
• Radio and the Music Business = 136
• News and Talk Formatting = 148
• The Rebound of Radio Networks = 150
• Public Radio Programming = 152
• Summary = 155
• Suggestions for Further Reading = 155
• 8 Television News Programming = 156
• The Rise of Broadcast News = 157
• Television News in the Turbulent Sixties = 159
• Television News in the Tortuous Seventies = 161
• Television News in the High-Profit, High Tech Eighties = 162
• The Television News Team: TV News Command Structure = 167
• Putting It Together: The Production of a Local Newscast = 170
• The Job Outlook in Television News = 177
• Summing Up: The Public's Appetite for TV News = 178
• Summary = 180
• Suggestions for Further Reading = 181
• 9 Entertainment Programming = 182
• Network Television: The Big Three = 183
• The Other Networks = 191
• The World of TV Syndication = 195
• Local Television Programming = 202
• Summary = 204
• Suggestions for Further Reading = 204
• PART THREE: HOW IT HAPPENED
• 10 History of Radio = 207
• The Inventors = 209
• Boardrooms and Courtrooms = 213
• Broadcasting's Beginnings = 216
• Fast Times = 218
• Radio Days, Radio Nights = 223
• Adjustment = 228
• Fragments = 231
• Radio in the Video Age = 232
• Summary = 236
• Suggestions for Further Reading = 236
• 11 History of TV and Cable = 237
• Roots = 238
• Postwar TV: 1945-1952 = 243
• Growth Curve: 1953-1962 = 247
• Placid Times: 1963--1975 = 253
• Changes: 1975 to the Present = 257
• Summary = 262
• Suggestions for Further Reading = 262
• PART FOUR: HOW IT WORKS
• 12 Audio Technology = 265
• Technical Aspects of Broadcasting: Some Basics = 266
• Steps in Signal Processing = 270
• A Final Word = 289
• Summary = 289
• Suggestions for Further Reading = 290
• 13 Video Technology = 291
• Basic Principles in Video Processing = 292
• Video Signal Generation = 295
• Video Amplification and Processing = 300
• Video Signal Transmission = 301
• Video Reception inside the TV Set = 311
• Video Storage Devices = 313
• Summary = 317
• Suggestions for Further Reading = 318
• PART FIVE: WHAT IT DOES: AUDIENCE IMPACT AND EFFECTS
• 14 Living with the Ratings by Playing the Numbers = 321
• Early Attempts at Audience Measurement = 322
• Rating Services = 323
• The Ratings Process = 328
• Summary = 340
• Suggestions for Further Reading = 340
• 15 Beyond Ratings: Nonsyndicated Audience Research = 341
• Music Research = 342
• Market Research = 344
• Physiological Measures = 350
• Consultants = 351
• Summary = 353
• Suggestions for Further Reading = 353
• 16 The Effects of Broadcasting and Cable = 354
• Studying the Effects of Broadcasting and Cable = 355
• Theories of Media Effects = 357
• Video Violence = 359
• A Mean and Scary World? Perceptions of Reality = 365
• Sex-Role Stereotyping = 369
• Broadcasting and Politics = 369
• TV and Learning = 372
• Impact of TV Ads = 373
• Uses and Gratifications Research = 375
• Television and Prosocial Behavior = 377
• Summary = 379
• Suggestions for Further Reading = 379
• PART SIX: HOW IT'S CONTROLLED: RULES, REGULATION, DEREGULATION
• 17 The Regulatory Framework = 383
• Rationale = 384
• History = 385
• Regulatory Forces = 388
• The Regulatory Nexus = 401
• Summary = 401
• Suggestions for Further Reading = 401
• 18 Broadcasting and Cable Law = 403
• The Communications Act of 1934 = 404
• The Role of the FCC = 404
• Other Federal Laws Covering Broadcasting and Cable = 412
• The Law and Broadcast Journalism = 419
• Regulating Advertising = 425
• International Obligations = 428
• Summary = 429
• Suggestions for Further Reading = 429
• 19 Self-Regulation and Ethics = 431
• Self-Regulation in Broadcasting and Cable = 432
• Ethics = 441
• Summary = 447
• Suggestions for Further Reading = 447
• PART SEVEN: WHERE IT'S GOING
• 20 The Future = 451
• High-Definition TV = 452
• Flat-Screen TV = 454
• 3-D TV = 456
• Videodiscs = 459
• Compact Disk Read-Only Memory = 460
• The Computer Connection = 462
• Social Concerns = 463
• Summary = 465
• Suggestions for Further Reading = 465
• Epilogue: Working in Broadcasting and Cable: The Reality = 467
• Glossary = 471
• Index = 479