중국관광객 여행만족도 평가모형

다국어 초록 (Multilingual Abstract)

This study examined the causal relationship of the expectation and motivations of the tour in Korea of the Chinese tourists→the experienced tour quality→the satisfaction of the tourists→tour complaint behavior/tour satisfaction →Loyalty/tour complaint behavior→Loyalty from the Path Analysis. The expectation of tour had a significant on the quality of experienced tour. The motivations of tour had a significant on the quality of experienced tour. The expectation of tour had a significant the motivations of tour. The quality of experienced tour had a significant on the satisfaction of tour. The satisfaction of tour had a significant on the tour complains behavior. The satisfaction of tour had a correlation on the loyalty, was not statistically significant. However, if the significant level is not 0.05 but 0.1, this hypothesis is statistically significant. The tour complaint behavior had a significant on the loyalty. Accordingly, The more the Tour Complaint behavior was, the lower the loyalty was. The results of this study will be an important authority for domestic agents, who plan to attract the Chinese tourist to Korea, to examine the present state critically and establish future plan. This study will be a basic research foundation for policy maker on the base of Korea Travel Satisfaction Structure Model of Chinese Tourists by surveying their satisfaction or dissatisfaction on diverse sightseeing after a visit.

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