국내여행객의 관광동기, 여행상품선택속성, 관광행태에 관한연구 = Study of travel motivation of domestic tourists, choice attribute for travel products, and tourism behavior

다국어 초록 (Multilingual Abstract)

Changes of social and individual values and socioeconomic conditions along with significantly more leisure time and improved accessibility led to a gradual change individual and family leisure in the early 1990s. It is expected that demand for travel will rapidly increase and change from now on. The traveling pattern and decision making of tourists are facing more uncertainty for external and internal situations becoming more complex, Tourists choosing domestic travel products had strong tendency of choosing certain credible travel agency of product to increase confidence. However rather than depending on an agency, travelers now search and acquire information themselves through blogs or others. Such SIT tourism is increasing these days. In this study, I would like to analyze factors that can activate domestic tourism through verifying the difference of choice attributes for domestic travel products and traveling behavior by gathering by traveling motivation. Also, this can be used as a basic data to develop travel products preferred by each group. In this study, I classified the group into 3 by traveling motivation; seeking new, seeking activity, seeking destination, and analyzed each group`s choice attributes, traveling behavior and travel activity preference.