관광엔터테인먼트 선택속성이 지각된 가치와 고객만족에 미치는 영향 연구 = 호텔기업의 식음료이벤트를 중심으로

다국어 초록 (Multilingual Abstract)

This research is to find out the effect of hotel F&B(food and beverage) event selection attributes on perceived value and customer satisfaction and to improve selection attributes for customer in hotel. Based on the relevant literature review, this study posits six characteristics, that is, menu component factor, program factor, awareness factor, promotion factor, perceived value and customer satisfaction as key variable to describe the post acceptance behavior in hotel. The results of the study are summarized as follows. First, menu component, program, awareness and promotion factors have positive influence on perceived value. Second, menu component, program, awareness and promotion factors have positive influence on customer satisfaction also. Third, perceived value has positive effect on the customer satisfaction. The findings have significant implications for hotel general manager, CEO and academic researchers.

참고문헌 (Reference)

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