Recently many companies strive for survival in severe competition, but they are suffering from worldwide and domestic depression, increasing competition and a rapid change of customer needs and technical market.
The importance of new product developm...
Recently many companies strive for survival in severe competition, but they are suffering from worldwide and domestic depression, increasing competition and a rapid change of customer needs and technical market.
The importance of new product development is growing more and more to meet the needs of customer and to keep pace with company's growth. If company doesn't introduce the new product continuously, that is declined, ifnot, the company is growing continuously.
New product development must be managed carefully under the common goal of company because it affects the decision making of the company. From this point of view, new product development must be managed from viewpoint of the whole company. But interests have conflicted among Marketing, R&D and Manufacturing department due to the difference of the goal. So, research with respect to conflict of cross-functional departments has been studied continuously.
Cross-functional cooperation in new product development process is very important to new product performance. By the degree of cooperation in Marketing, R&D, Manufacturing, Quality, Supply Chain and so on, we are able to know how the customer needs are met and when it is introduced with quality competitiveness.
For cross-functional cooperation, the effort of companies is increasing. They are developing the human resource, giving the importance to the teamwork, introducing the system to maximize the performance, consulting to the management consultant and strengthening the process
In this research, I empirically investigate process maturity, joint compensation system and communication activation which influence on cross-functional cooperation and their relationship. And I also investigate that these factors have influence on new product performance which is company's goal.
To conclude, the result of the research can be summarized as follows:
First, process maturity gives a positive effect to the cross-functional cooperation.
Second, joint compensation gives a positive effect to the cross-functional cooperation.
Third, communication activation gives a positive effect to the cross-functional cooperation.
Fourth, the cross-functional cooperation gives a positive effect to the performance of new product.
This study shows the company that the process strengthening, joint compensation of performance and communication activation draw the cross-functional cooperation and then the cross-functional cooperation has influence on the success of new product development.