소비자의 성격유형에 따른 감정반응이 충동구매 의도에 미치는 영향에 관한 연구 : 테이크아웃 커피전문점을 중심으로 = The Effects of Customer's Emotional Reactions according to Their Personality Traits on the Impulse Buying Intention : Focusing on the Take Out Coffee Shop

다국어 초록 (Multilingual Abstract)

This study was carried out to analyze the meaningful effects of 'Take Out Coffee Shop' customer's emotional reactions according to their five personality trait factors(extroversion, instability, openness, sincerity, and affinity) on the impulse buying intention, focusing on the moderating effect of store image for Take Out Coffee Shop. The results are as follows: First, the affirmative aspects of the customer's emotional reactions according to the personality traits were found to be related to extroversion, instability, openness, and affinity. Also, the negative ones appeared to be related to extroversion and affinity. Second, the impulse buying intention by the personality traits appeared to be noticeably affected by the extroversion. Third, the impulse buying intention was found to be meaningfully affected by the customer's emotion.

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