자기존중감과 위험감수: 시장지향성의 매개역할 = Self-Esteem and Risk Taking: Mediating Role of Market Orientation

다국어 초록 (Multilingual Abstract)

This study examined the effects of self-esteem and market orientation on risk taking, the effects of self-esteem on market orientation, and the mediating role of market orientation on the relationship between self-esteem and risk taking. Data were collected from 212 employees in small- and medium sized firms in Korea. Results indicated that self-esteem was positively related to market orientation. Results also indicated that self-esteem and market orientation were positively related to risk taking. Especially, market orientation mediated the relationship between the self-esteem and risk taking. Finally, the theoretical and practical implications of the results were discussed.

국문 초록 (Abstract)

본 연구는 자기존중감이 시장지향성 및 위험감수에 미치는 영향, 시장지향성이 위험감수에 미치는 영향, 및 자기존중감과 위험감수 간의 관계에 대한 시장지향성의 매개 역할을 분석하였다. 연구자료는 중소기업에 속한 212명의 종업원들을 대상으로 수집되었다. 분석결과, 자기존중감은 시장지향성에 대하여 정(+)의 영향을 미치는 것으로 나타났다. 그리고 자기존중감 및 시장지향성은 위험감수에 대하여 정(+)의 영향을 미치는 것으로 나타났다. 특히, 시장지향성은 자기존중감과 위험감수 간의 관계를 완전 매개하는 것으로 나타났다. 마지막으로, 본 연구결과에 대한 이론적 및 실무적 시사점이 논의되었다.

참고문헌 (Reference)

1 이학식, "호텔산업의 시장지향성과 사업성과의 관계성, 그리고 매개변수에 관한 연구" 28 (28): 75-102, 1999

2 정대용, "자기효능감이 창업참여도를 매개로 창업의도에 미치는 영향 : 중국대학생들을 중심으로" 한국경영교육학회 28 (28): 545-574, 2013

3 이홍배, "시장지향성이 혁신활동 및 경영성과에 미치는 영향 분석: 보완자산의 조절효과를 중심으로" 한국경영교육학회 27 (27): 181-208, 2012

4 김용규, "시장 지향성의 선행요소, 조정변수, 해외 자회사 성과와의 관계" 한국경영학회 30 (30): 987-1007, 2001

5 정대용, "기업가 지향성과 시장 지향성이조직유효성과 사업성과에 미치는 영향" 한국중소기업학회 10 (10): 69-93, 2007

6 Korman, A. K., "Toward an hypothesis of work behavior" 54 : 31-41, 1970

7 Alqahtani, A. A., "Toward a clarification of the concept of relationship marketing" 28 (28): 585-590, 2011

8 Deshpande, R., "Tigers, dragons, and others:profiling high performance in Asian firms" 12 (12): 5-29, 2004

9 Dess, G.G., "The role of entrepreneurial orientation in stimulating effective corporate entrepreneurship" 19 (19): 147-156, 2005

10 Graham, S. M., "The positives of negative emotions: Willingness to express negative emotions promotes relationships" 34 : 394-406, 2008

11 Baron, R.M., "The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations" 51 (51): 1173-1182, 1986

12 Hartline, M.D., "The management of customer-contact service employees: an empirical investigation" 60 (60): 52-70, 1996

13 Matsuno, K., "The effects of entrepreneurial proclivity and market orientation on business performance" 66 : 18-18-32, 2002

14 Narver, J.C., "The effect of market orientation on business profitability" 54 : 30-35, 1990

15 Trzesniewski, K. H., "Stability of self-esteem across the life span" 84 : 205-220, 2003

16 Horvath, P., "Sensation seeking, risk appraisal, and risky behavior" 14 : 41-52, 1993

17 Baumeister, R. F., "Self-esteem: The puzzle of low self-regard" Plenum Press 1993

18 Lion, R., "Security or opportunity: The influence of risk-taking tendency on risk information preference" 8 : 283-294, 2005

19 Gross, J.J., "Revealing feelings: Facets of emotional expressivity in self-reports, peer ratings, and behavior" 72 : 435-448, 1997

20 McElroy, T., "Reflections of the self: How self-esteem determines decision framing and increases risk taking" 20 : 223-240, 2007

21 Kotler, P., "Principles of marketing" Prentice-Hall 1996

22 Pierce, J. L., "Organization-based self-esteem: Construct definition, measurement, and validation" 32 (32): 622-648, 1989

23 Jaworski, B.J., "Marketing orientation: Antecedents and consequences" 57 : 53-70, 1993

24 Tuominen, M., "Market orientation: a state of the art review" 1996

25 Kohli, A.K., "Market orientation: The construct, research propositions, and managerial implications" 54 : 1-18, 1990

26 Kirca, A. H., "Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance" 69 : 24-41, 2005

27 Stanovich, K.E., "Individual differences in reasoning:Implications for the rationality debate" 23 : 645-726, 2000

28 Balas, A. N., "Examing the relationship between the three components of market orientation and innovativeness in export ventures" 16 : 1-17, 2012

29 Janssen, O., "Employees’goal orientations, the quality of leader–ember exchange, and the outcomes of job performance and job satisfaction" 47 (47): 368-384, 2004

30 McElroy, T., "Does it matter if it involves my group? How the importance of collective-esteem influences a group-based framing task" 24 : 319-333, 2006

31 Baumeister, R. F., "Does high self-esteem cause better performance, interpersonal success, happiness, or healthier lifestyles?" 4 (4): 1-44, 2003

32 Deshpande, R., "Developing a market orientation" Sage 217-237, 1999

33 Christensen, C.M., "Customer power, strategic investment, and the failure of leading firms" 17 (17): 197-218, 1996

34 Podsakoff, P. M., "Common method biases in behavioral research: A critical review of the literature and recommended remedies" 88 (88): 879-903, 2003

35 Zuckerman, M., "Behavioral expressions and biosocial bases of sensation seeking" Cambridge University Press 1994

36 Pennings, J.M.E., "Assessing the construct validity of risk attitude" 46 (46): 1337-1348, 2000

37 Miller, D., "Archetypes of strategy formulation" 24 : 921-933, 1978

38 Homburg, C., "A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes" 37 : 449-462, 2000