(A) Study on the We Media from the Perspective of Life Aesthetics focused on Yitiao

다국어 초록 (Multilingual Abstract)

In the Internet environment, how can we media integrate "fast" and "slow", find a balance in the gap, abandon offensive and unbearable content, replace beauty, and exquisite to impress people, so that the audience can benefit from the ups and downs of information resources Beneficial health content has become a problem worthy of discussion in today's society.Besides, in the continuous evolution of the communication context of media integration, the state, business, and individuals use their communication rights to give new connotations to life aesthetics. However, there are only a few systematic researches on We Media and life aesthetics in academia. At present, short videos of entertainment, funny, and variety shows account for more than 90% of the Internet in China. However, short videos for life and teachings such as makeup, cooking, travel, and cycling have more than half of overseas video websites (2017). The emergence of "Yitiao" created a batch of "not funny, not entertaining, not low-end" original life short videos for China. They were very successful, which set off a frenzy of life aesthetics.
Under the background of the We Media era, this paper is based on previous studies, combined with the knowledge of life aesthetics, communication, psychology, and other disciplines to explore the relationship between We Media and life aesthetics and the driving force from the perspective of life aesthetics and with the case of "Yitiao."
This paper mainly consists of four parts:
The introduction mainly expounds on the background and significance of the paper, topics purposes, this difference of paper and research methods. The literature review part starts with We Media, life aesthetics, and "Yitiao."
Chapter 1 mainly analyzes the relationship between We media and life aesthetics from the overall perspective. The first section first explores the value and existing problems of We Media and points out the importance of reshaping the aesthetic order. The second section focuses on the current situation of life aesthetics and its development characteristics and purpose under the era of We Media. The third section proposes the dialectical relationship between We media and life aesthetics.
Chapter 2 mainly uses life aesthetics, communication, psychology, and other theories to discuss the construction of "Yitiao" life aesthetics. Aesthetic features are the investigation of the characteristics of a specific thing from an aesthetic perspective. This investigation is based on a unified historical development. As one of the few domestic We media organizations of life aesthetics, the life aesthetics of "Yitiao" is an explicit level and rise to a hidden connotation. Therefore, the author first elaborates on selecting "Yitiao" cases, focusing on analyzing the life aesthetic characteristics of "Yitiao" from both explicit and implicit aspects.
Chapter 3 major tentatively summarized life aesthetic characteristics from the We Media. Trying to reveal this should be the creators of "good creative ideas, poetic aesthetic style, and the ultimate craftsman spirit" and provide some practice for its creation of the aesthetic enlightenment of the author, to realize the beautiful vision of "the art of beauty" in the tide of We Media.
Since the beginning of the new century, the numerous and dramatic changes in society have made people more urgently need aesthetic support in their daily lives. The future development of the We media is inseparable from the support of beauty. The We Media industry is rooted in China. Suppose you want to take the path of sustainable development. In that case, you must have the courage to step out of the framework of prominent themes such as funny, kitsch, entertainment, chicken soup, and balance the relationship between commerciality and artistry.

목차 (Table of Contents)

• ABSTRACT I
• CONTENTS IV
• I INTRODUCTION 1
• 1.1 Background and significance of topic selection 1
• 1.1.1 Background 1
• 1.1.2 Significance of topic selection 2
• 1.1.2.1 Theoretical significance 2
• 1.1.2.2 Practical significance 3
• 1. 2 Innovation 5
• 1. 3 Research methods 6
• Ⅱ LITERATURE REVIEW 8
• 2.1 “We media” 8
• 2.2 “Aesthetics of Living ” 14
• 2.3 "Yitiao" 20
• Ⅲ THE SIGNIFICANCE OF THE ESTABLISHMENT OF WE MEDIA LIFE AESTHETICS 22
• 3.1 The audience controls the "right to speak" 22
• 3.2 Audience’s aesthetic "injury" 23
• 3.2.1 "Yellow News" Strikes 23
• 3.2.2 "Ugly Appreciation Spectacle" Disease 24
• 3.3 "Distortion" of audience value 25
• 3.4 The purpose of life aesthetics 25
• 3.5 A dialectical view of We media and life aesthetics 26
• IV "Yitiao" Aesthetic Features of Inside and Outside Life 29
• 4.1 Selection of case 29
• 4.1.1 "Yitiao" background introduction 29
• 4.1.2 The influence of "Yitiao Article" 30
• 4.2 "Yitiao"' s explicit life aesthetic characteristics 31
• 4.2.1. "Yitiao" team interpretation aesthetics 32
• 4.2.2 "Yitiao" Logo is concise and subtle 33
• 4.2.3 "Yitiao" column is delicate and rich 34
• 4.2.4 "Yitiao" topic selection out of vulgarity 35
• 4.2.5 "Yitiao" narration restores the truth 36
• 4.2.6 "Yitiao" video analysis 36
• (1) Shooting equipment 37
• (2) Beautiful composition 37
• (3) Lens language 38
• (4) Original soundtrack 39
• 4.2.7 "Yitiao" typesetting is exquisite 39
• 4.2.8 "Yitiao" content is an advertisement 40
• 4.2.9 "Yitiao" APP Design Beauty 42
• 4.3. 10 "Yitiao" offline store 43
• 4.3 "Yitiao" hidden life aesthetic features 44
• 4.3.1 Enrich the aesthetic meaning of life 44
• 4.3.2 Satisfy the spiritual pleasure of the audience 45
• 4.3.3 Make up for the dilemma of life aesthetics 46
• 4.3.4 Inheritance and development of life aesthetics 47
• 4.4 "Yitiao" success enlightenment 49
• 4.4.1 Good faith creation concept 49
• 4.4.2 Poetic aesthetic style 50
• 4.4.3 The ultimate craftsman spirit 51
• V CONCLUSION 53
• 5.1 Conclusion and implications 53
• 5.2 The theoretical implications and practical implications 55
• 5.3 Limitations and prospects 56
• REFERENCES 58
• ACKNOWLEDGEMENT 68