SNS에서의 읽기와 쓰기 행위가 주관적 행복감에 미치는 영향: 강한 유대관계, 약한 유대관계, 잠재적 유대관계와의 커뮤니케이션 비교 = Exploring the Effects of Reading and Writing via SNSs on Individuals’ Happiness: Different Implications of Strong Ties, Weak Ties, and Latent Ties

다국어 초록 (Multilingual Abstract)

SNS users have access to various content and upload their stories, targeted at different groups of “friends.” It is expected that individuals’ subjective well-being may be affected by the target friends of reading and writing. In this regard, an online survey was conducted with adult SNS users (N = 534). Respondents’ interpersonal relationships established in SNSs were divided into three groups: strong ties (people with intimate, frequent offline contact), weak ties (people with no offline contact), and latent ties (people with little offline contact in spite of previous frequent offline contact). Then, the effects of both reading and writing activities via SNSs on individuals’ subjective well-being were explored using regression analyses, with both activities subdivided for the three targets. The number of SNS friends was entered as another predictor, and individuals’ public self-consciousness, educational level, and age were entered as control variables in the regression model. Gender differences were subsequently examined with regard to the regression results. The data showed that reading SNS content from strong ties, along with the number of SNS friends, had a positive impact on individuals’ subjective happiness. In particular, the influence of the number of SNS friends was significant in males, while that of reading SNS content from strong ties was significant in females. These findings and theoretical implications were discussed.

국문 초록 (Abstract)

SNS 이용자들은 다양한 타인들의 콘텐츠를 접하고 또 다양한 타인들을 대상으로 자신의 이야기를 업로드한다. SNS에서 읽고 쓰는 대상이 누군가에 따라 이용자들의 주관적 안녕감은 달라질수 있다. 이에 이 연구는 534명의 SNS 이용자를 대상으로 온라인 서베이를 실시해 자료를 분석했다. SNS에서 맺는 인간관계 유형을 강한 유대(오프라인에서 자주 만나는 친밀한 사람들), 약한 유대(오프라인 면식이 없는 사람들), 잠재적 유대(오프라인에서 자주 만나지 못하는 지인) 로 구분하고, 각 유형에 대한 SNS 읽기 행위와 쓰기 행위 각각이 개인들의 주관적 행복감에미치는 영향을 회귀분석했다. SNS 친구 수를 독립변인으로 함께 투입했고, 이용자 개인의 공적자의식 수준, 교육수준, 연령을 통제변인으로 삼아 함께 투입했다. 아울러 회귀분석 결과의 성별차이도 고찰했다. 그 결과, 개인의 주관적 행복감에 긍정적인 영향을 미치는 주요 변인은 SNS 친구 수와 더불어 강한 유대 읽기(오프라인에서 자주 만나는 친밀한 사람들의 SNS 내용 읽기) 로 나타났다. 특히 SNS 친구 수의 영향력은 남성에게서, 강한 유대 읽기의 영향력은 여성에게서 상대적으로 두드러졌다. 이에 연구결과들을 제시하고 그 함의를 논의했다.

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