미국 지상파 다채널 방송(MMS)의 채널 운용에 관한 연구 = A Study on the Characteristics of the Digital Multicasting Services(MMS) in the United States

다국어 초록 (Multilingual Abstract)

The ultimate goal of this study is to examine a possibility as a public channel in the digital multicasting services(MMS), focusing on the US broadcaster’s cases. Specifically, the study raised three research questions as follows: 1) Is there any characters in launching the new
digital multicast services in the US? 2) Is there any relationship between broadcast ownership as well as market conditions, and the provision of the new multicast service?, and 3) Is there any relationship between broadcast ownership as well as market conditions, and the
diversity level of the channels? Based upon content analysis, the results show that the number of multicast channels was limited with an average of 1.39. Also, some variables such as affiliation with big 4 networks, whether public broadcast or not, and market size have a
siginificant, positive relation with the provision of multicast services. However, market competition and ratings did not contribute to diversity level of the channels. The study, furthermore, suggest some implications for broadcast policy and practical implications for the
broadcast networks in Korea.

참고문헌 (Reference)

1 정윤식, "지역방송 연대등으로 MMS 기회로 활용해야" 28-35, 2007

2 황근, "지상파채널확장으로수직적독점력더강화될것" 90-93, 2006

3 김영석, "지상파 MMS 이용의사에 대한 선택 요인 및 잠재적 시장 예측" 한국방송학회 (66) : 103-129, 2008

4 최선욱, "지상파 MMS 왜 필요한가" 4-13, 2006

5 동아일보, "제작비 줄여, 방송사 가을개편 짠돌이 작전"

6 김도연, "외국의 지상파 MMS 실시현황과 시사점" 36-45, 2006

7 김평호, "쌍방향성 구현 위한 최적의 서비스" 86-89, 2006

8 김광호, "다양한 부가서비스로 지상파 DTV 활성화 기대" 24-35, 2006

9 정두남, "공공서비스 강화 등 긍정적 효과유발 기대" 36-47, 2007

10 박소라, "경쟁 도입이 텔레비전 프로그램 장르 다양성에 미치는 영향에 대한 연구:1989년 이후 지상파 방송 편성표 분석을 통하여" 한국언론학회 47 (47): 9-250, 2003

11 Powers,A, "Toward monopolistic competition in U.S. local television newsesearch" 14 : 77-86, 2001

12 Litman,B.R., "The television networks,competitions,and program diversity" 24 (24): 393-409, 1979

13 Spavins, T. C., "The measurement of local television news and public affairs programs" Federal Communication Commission 2002

14 Milyo,F, "The effects of cross-ownership on the local content and political slant of local television news" Federal Communication Commission 2007

15 Kane Reece Associates, Inc, "The Economic Impact of Multicast Must Carry"

16 Napoli,P.M, "Television station ownership characteristics and news and public affairs prgramming: An expanded analysis" 6 : 112-121, 2004

17 Napoli,P.M, "Television station ownership characteristics and commitment to public service: An analysis of public affairs programming" 2002

18 NAB, "Survey of Television Stations’Multicasting Plans"

19 Wirth, M. O., "Public interest programming: Taxation by regulation" 23 : 319-330, 1979

20 Graham,D.F, "Public Interest Regulation in the Digital Age" 1 : 97-144, 2003

21 Napoli, P. M, "Media ownership regulations and local news programming on broadcast television: An empirical research" 51 (51): 39-57, 2007

22 BIA Financial Network, "Media Outlets Availability by Markets"

23 Yan, M. Z., "Market sturcture, station ownership, and local public affairs programming on local broadcast television" 56 : 795-813, 2006

24 김재영, "MMS의 의미와 과제.방통융합시대의 보편적 무료서비스 제고방안" 2006

25 임성원, "MMS 채널정책에 관한 연구: 공영방송의 사회적 역할을 중심으로" 한국지역언론학회 8 (8): 222-260, 2008

26 김서중, "MMS 도입은 공공성 보호정책" 4-11, 2007

27 Dupagne,M., "High-Definition Television" Iowa State University Press 1998

28 Fratrik,M.R, "Estimating the Economic Impact of Multicasting must carry: How it is Misleading"

29 Fratrik,M.R, "Economic Benefits of Multicasting must carry"

30 Holsti,O, "Content analysis for the social sciences and humanities" Addison Wesley 1969

31 NCTA, "Commercial broadcasters want a free ride at everyone else’s expense"

32 Epstein,E.M, "Broadcast Technology as Diversity Opportunity: Exchanging market power for multiplexed signal set-asides" 59 : 1-44, 2006