This study is designed to empirically test the determining factors which cause addictive use of smart-phone using an extended theory of planned behavior which includes habit as a ritual use variable. A structural equation modeling analyses were conduc...
This study is designed to empirically test the determining factors which cause addictive use of smart-phone using an extended theory of planned behavior which includes habit as a ritual use variable. A structural equation modeling analyses were conducted using a sample of respondents(N=318) who were surveyed through online. The statistical results suggest that attitude, subjective norms, perceived behavior control, ritual use are significant predictors of intension of smart-phone use as the extended model of planned behavior hypothesizes. In addition, perceived behavior control and ritual use were negatively associated with addictive use of smart-phone. Finally, practical implications of these findings, and limitations of this study are discussed.