스마트폰 서비스 사용에서 지속적 사용 의도에 미치는 애착의 영향에 대한 연구 = A Study on the Influences of Attachment Perspectives toward Continued Use Intention in Smartphone Service Usage

다국어 초록 (Multilingual Abstract)

Smartphone services seemto be appealing to people worldwide and show rapid growth in mobile service market. Based on the theoretical framework like attachment theory and self-congruity theory, we developed the research model and proposed six hypotheses. An analysis of 113 smartphone service users found that continued use intention in smartphone services is affected by uses' attachment to the service. We also found that the attachment is significantly increased by self-congruity, customization, and perceived usefulness. Our aim was to gain insight into ways of creating an environment that facilitating continued use intention of smartohone services. This study has important implications for academic researchers and practitioners who seek to understand why smartohone service users continuously use their smart phone services. Other practical implications of these findings and future research implications are also discussed.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 배경
• 3. 연구 가설
• 3. 연구방법
• 4. 연구의 분석 및 결과
• 5. 결론
• 참고문헌
• 저자소개

참고문헌 (Reference)

1 나은영, "청소년의 이동전화 애착 이용, 효과 지각 및 커뮤니케이션 효능감: 2002,2004년 서울,수도권 지역 중,고등학생을 중심으로" 한국언론학회 49 (49): 198-232, 2005

2 최혜미, "제품개성과 소비자 자아이미지의 상호일치성이 디자인 가치 및 제품애착에 미치는 영향" 대한경영학회 20 (20): 265-288, 2007

3 김용영, "정보기술 수용 후 주관적 지각 형성 : 사용 경험에서 형성된 습관, 기대일치, 자기효능감의 역할" 한국경영정보학회 18 (18): 25-51, 2008

4 신호경, "인터넷 쇼핑몰에서 웹사이트 특성에 따른 재구매의도에 대한 연구" 한국전자거래학회 12 (12): 41-72, 2007

5 권순동, "이러닝의 특성과 유용성이 지속적 이용의도에 미치는 영향에 관한 연구" 한국데이타베이스학회 17 (17): 35-54, 2010

6 이선로, "웹 기반 정보시스템의 지속적 사용에 관한 통합적 연구：인터넷 쇼핑 사이트를 중심으로" 한국데이타베이스학회 16 (16): 51-75, 2009

7 권민택, "스마트폰 서비스 시장 활성화 장애요인 연구：소비자의 혁신저항을중심으로" 90-96, 2009

8 김봉철, "소비자의 개인적 성격 특성과 휴먼 브랜드 애착 및 충성도와의 관계 : 빅 파이브(Big Five) 성격모형을 중심으로" 한국방송광고공사 (77) : 173-195, 2007

9 김성개, "사용자 환경과 스마트폰 서비스특성 요인이 인지된 유용성과 사용 용이성및 수용의도에 미치는 영향에 관한 연구" 홍익대학교 2009

10 이인성, "사용자 만족과 감정적 애착의 이론적 통합 모형에 관한 실증적 연구" 한국경영학회 37 (37): 1171-1203, 2008

11 김해룡, "브랜드 애착의 결정변수와 결과변수" 한국소비자학회 16 (16): 45-65, 2005

12 한승수, "브랜드 애착 형성경로에 대한 탐색적 연구: 가설적 경로모형구축을 중심으로" 한국광고홍보학회 8 (8): 167-200, 2006

13 성영신, "브랜드 성격이 브랜드 애착에 미치는 영향:커뮤니티 몰입도에 따른 차이 비교" 한국소비자·광고심리학회 5 (5): 2-2, 2004

14 Wallendorf,M, "‘My Favorite Things’：A Cross-Cultural Inquiry into Object Attachment,Possessiveness,and Social Linkage" 14 : 531-547, 1988

15 김교완, "e-쇼핑몰 디자인 개발을 위한 고객 맞춤화 전략의 실행수준과 소비자 기대수준의 현황 분석" 한국콘텐츠학회 6 (6): 132-140, 2006

16 Rayport,J.F, "e-Commerce" McGraw-Hill 2001

17 Jones,T.O, "Why Satisfied Customers Defect" 73 (73): 88-99, 1995

18 Park,C.W, "What’s In and What’s Out：Questions on the Boundaries of the Attitude Construct" 33 (33): 16-18, 2006

19 Richins,M.L, "Valuing Things：The Public and Private Meanings of Possessions" 21 (21): 504-521, 1994

20 Graeff,T.R, "Using Promotional Messages to Manage the Effects of Brand and Self-image on Brand Evaluations" 13 (13): 4-18, 1996

21 Hassenzahl,M, "User Experience：A Research Agenda" 25 (25): 91-97, 2006

22 Chiu,C.M, "Usability,quality,value and e-learning continuance decision" 45 (45): 399-416, 2005

23 Bhattacherjee,A, "Understanding Information Systems Continuance：An Expectation-Confirmation Model" 25 (25): 351-370, 2001

24 Fornell,C, "Two Structural Equation Models：Lisrel and Pls qpplied to Consumer Exit Voice Theory" 19 (19): 440-452, 1982

25 Ma,M, "Through a glass darkly：Information technology design,identity verification,and knowledge contribution in online communities" 18 (18): 42-67, 2007

26 Barclay,D, "The partial least squares approach to causal modeling" 2 (2): 285-309, 1995

27 Kanawattanachai, "The impact of Knowledge Coordination on Virtual Team Performance over Time" 31 (31): 783-808, 2007

28 Thomson,M, "The Ties That Bind：Measuring the Strength of Consumers’ Emotional Attachments to Brands" 15 (15): 77-91, 2005

29 Ball,A.D, "The Role and Measurement of Attachment in Consumer Behavior" 1 (1): 155-172, 1992

30 Aaker,J.L, "The Malleable Self：The Role of Self-Expression in Persuasion" 36 (36): 45-57, 1999

31 Bowlby,J, "The Making and Breaking of Affectional Bonds" Tavistock Publications 1979

32 Cunningham, S, "The Major Determinants of Perceived Risk" Harvard University Press 1967

33 Thong,J.Y.L, "The Effects of Post-adoption Beliefs on the Expectation-Confirmation Model for Information Technology Continuance" 64 : 799-810, 2006

34 Gefen,D, "Structural Equation Modeling and Regression：Guidelines for Research Practices" 4 (4): 1-79, 2000

35 Carroll,B.A., "Some Antecedents and Outcomes of Brand Love" 17 (17): 79-89, 2006

36 Bandura,A, "Social Foundations of Thought and Action" Englewood Cliffs 1986

37 Sirgy,M.Joseph, "Self-Concept in Consumer Behavior：A Critical Review" 9 : 287-300, 1982

38 Onkvisit,Sak, "Self-Concept and Image Congruence：Some Research and Managerial Implications" 33 (33): 13-24, 1987

39 Mugge,R, "Product attachment and satisfaction" 27 (27): 271-282, 2010

40 Ajzen,I., "Prediction of goal-directed behavior：Attitudes,intentions and perceived behavioral control" 22 : 453-474, 1986

41 Belk,R.W, "Possessions and the Extended Self" 15 (15): 139-368, 1998

42 Davis,F.D, "Perceived Usefulness,Perceived Ease of Use,and User Acceptance of Information technology" 13 (13): 319-340, 1989

43 Beggan,J.K, "On the Social Nature of Non-social Perception：The Mere Owner ship Effect" 62 (62): 229-237, 1992

44 Yoo,Y, "Media and Group Cohesion：Relative Influences on Social Presence,Task Participation,and Group Consensus" 25 (25): 371-390, 2001

45 Sanders,G.G, "MIS/DSS Success Measure" 4 (4): 29-34, 1984

46 Chin,W.W, "Issues and Opinion onStructural Equation Modeling" 22 (22): 7-18, 1998

47 Dholakia, R, "Interactivity and revisits to websites：a theoretical framework" RITIM Working Paper 2000

48 Lin,C.S, "Integrating perceived playfulness into expectation-confirmation model for web portal context" 42 (42): 683-693, 2005

49 Laudon,K.C, "Information Systems：Managing the Digital Firm, 9th ed. Upper Saddle River" Prentice Hall 2006

50 DeLone,W.H, "Information Systems Success：The Quest for the Dependent Variable" 3 (3): 60-95, 1992

51 Vantanasombut,B, "Information Systems Continuance Intention of Web-based Applications Customers：The Case of Online Banking" 45 (45): 419-428, 2008

52 Govers,P.C.M, "I Love My Jeep, Because It’s Tough Like Me： The Effect of Product-Personality Congruence on Product Attachment" 2004

53 Thomson,M, "Human Brands：Investigating Antecedents to Consumers’ Strong Attachments to Celebrities" 70 (70): 104-119, 2006

54 Kleine,S.S, "How is a possession"Me"or"Not Me?",Characterizing Types and an Antecedent of Material Possession Attachment" 22 (22): 327-343, 1995

55 Limayem,M, "How Habit limits the predictive Power of Intention：The Case of Information Systems Continuance" 31 (31): 705-737, 2007

56 "Gartner"

57 Moore,G.C, "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation" 2 (2): 192-222, 1991

58 Chitturi,R, "Delight by Design：The Role of Hedonic Versus Utilitarian Benefits" 72 (72): 48-63, 2008

59 Fournier,S, "Consumers and Their Brands ：Developing Relationship Theory in Consumer Research" 24 (24): 343-373, 1998

60 Mahatanankoon,P, "Consumer-based m-commerce：exploring consumer perception of mobile applications" 27 : 347-357, 2005

61 Rosenberg,M, "Conceiving the Self" Basic Books 1979

62 Campeau,D.R, "Computer self-efficacy：Development of a measure and initial test" MIS Quarterly 189-211, 1995

63 Hoffman,D.L, "Building Customer Trust in Online Environments" 42 (42): 80-85, 1999

64 Bowlby,J, "Attachment and loss：Separation, anxiety and anger" Basic Books 1973

65 Sirgy,M, "Assessing the Predictive Validity of Two Method of Measuring Self-Image Congruence" 25 (25): 229-241, 1997

66 Collins,N.L, "Adult attachment,working models and relationship quality in dating couples" 58 (58): 644-663, 1990

67 Pullman,M.E, "Ability of Experience Design Elements to Elicit Emotions and Loyalty Behavior" 35 (35): 551-578, 2004

68 Venkatesh,V, "A Theoretical Extension of the Technology Acceptance Model：Four Longitudinal Field Studies" 46 (46): 186-204, 2000

69 Churchill,G.A.J, "A Paradigm for developing better measures of marketing constructs" 16 (16): 64-73, 1979

70 Rusbult,C.E, "A Longitudinal Test of the Investment Model：The Development(and Deterioration)of Satisfaction and Commitment in Heterosexual Involvements" 45 (45): 101-117, 1983