호텔 멤버십제도의 효율적 운영 방안에 관한 연구 = Efficient Management of Hotel Membership program

다국어 초록 (Multilingual Abstract)

For a hotel industry, the membership program is a way to admit new hotel members, make revenues by new membership fee, obtain sales of sutie and food and beverage for those with membership and increase sale. The main purpose of this research is to suggest the most effective process of rejoin ratio for membership after one year. Second purpose of this research is to suggest effective process of stabilizing rejoin ratio by membership character and active factor. Third purpose of this research is to research on efficient management of hotel membership program the previous studies on membership program an its current statues within the hotels in first class hotels in Seoul. The research result was the main purpose of the membership program was to hold importance market share to increase customer enrollment, to increase sale, increase revenue for more effective advertisement and to provide the customers with variety of services.