컨벤션 스페셜 이벤트에 나타난 문화예술 공연 기획의 실태연구 = A Study on the Cultural, Artistic Performance of Special Events in Convention

다국어 초록 (Multilingual Abstract)

As the development of convention industry include the expansion of convention field from conferences to events and exhibitions, the special events of convention including cultural and artistic performances are increasing rapidly to review its importance for its effective planning.
The purpose of this study is to explore the planning of cultural and artistic performances of special event in convention as a foundation for the effective planning of special events in convention. Since the few research was done in this field, this study was made to provide foundation for further studies.
First, literary research of the special events of the cultural, artistic performances in convention is to be introduced. Second, The field survey of the cultural and artistic performances of special events in convention is explored. Third, the factors of the success and failure of the cultural and artistic performances is examined by the professional convention organizers and convention participants.
For this research both the quantative and qualitative method is used. Totally 125 questionnaires were distributed and 86 valid questionnaires were collected to be analysed by MS-Excel 2003. This quantitative research data was able to find out the frequency and importance of special events planning of the cultural, artistic performances. The qualitative interview from both 10 convention organizers and 22 convention participants were conducted to find out the cultural, artistic performances of the success and failure factors for effective planning.
The results of the study indicate the important role of special events of cultural and artistic performances as to satisfy the needs of host country expectations, participant expectations and the purpose of convention. The findings of this study suggest the preliminary considerations in planning effective special events of cultural and artistic performances in convention.

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