온라인 이용동기에 따른 온라인 관광정보, 태도, 구매의도간의 구조적 영향 관계 고찰 = 오락적 동기와 실용적 동기를 중심으로

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 배경 및 가설의 설정
• Ⅲ. 연구모형
• Ⅳ. 연구방법
• Ⅴ. 분석결과
• Ⅵ. 결론 및 제언
• 참고문헌

참고문헌 (Reference)

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2 김재휘, "인터넷 이용자들의 동기와 사이트 이용행동" 1 (1): 25-46, 2000

3 박성희, "인터넷 이용 동기와 이용 행태 간 상관관계에 대한 탐색적 비교 연구: 한국과 미국의 네티즌을 대상으로" 한국언론학회 48 (48): 243-270, 2004

4 현용호, "웹 이용동기 집단에 따른 브랜드자산 구성요소, 태도, 방문의도간 구조적 관계에 관한 연구" 한국외식경영학회 10 (10): 179-202, 2007

5 박성수, "온라인 여행업 e-서비스에 대한 신뢰가 구매의도에 미치는 영향" 20 : 99-131, 2005

6 현용호, "온라인 관광객 의사결정과정에서 웹기능에 관한 탐색적 연구: 직간접 웹접속 집단을 대상으로" 한국관광학회 28 (28): 291-312, 2004

7 황영현, "온라인 공동체 구성원이 지각하는 기능이 공동체화 오프라인 모임에 대한 태도에 미치는 영향" 17 (17): 141-159, 2005

8 이창기, "광주전남지역 여행업체의 온라인마케팅 도입유형과 성과에 관한 연구ABSTRACT" 한국호텔관광학회 8 (8): 144-153, 2006

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