This study examines the socio-cultural characteristics of 120 neologisms with the meaning of [+person] among the neologisms collected in 2019 and 2020. First, more than 42% of the total are related to social life, showing a tendency to value individua...
This study examines the socio-cultural characteristics of 120 neologisms with the meaning of [+person] among the neologisms collected in 2019 and 2020. First, more than 42% of the total are related to social life, showing a tendency to value individual life rather than group overall.
Second, neologisms related to economic life reflect the social image of individual-oriented consumption methods, real estate problems, changes in the labor market due to worsening economic conditions, and changes and responses in the stock market due to COVID-19. Third, the neologisms related to eating reflect the high interest in spicy taste and mara and the increase in sales of convenience store desserts, and also show the problems caused by the surge in demand for delivery food. Fourth, neologisms related to information and communication reflect the increasing number of people who share their information based on SNS and increase their influence along with the daily routine of games, product purchases, and reservations using smartphones. Fifth, neologisms related to political administration reflect the social phenomenon in which normal elections could not be held due to COVID-19, and show areas in which demand has increased and social roles have become important due to COVID-19. Sixth, there are other neologisms in the fields of hobbies, broadcasting, education, appearance, and environment. Among them, the generation of neologisms expressing appearance has decreased compared to the previous period, reflecting the social demand for awareness of the seriousness of the fine dust problem in relation to the environment and the need for action to prevent climate change.