지역경제 활성화를 위한 착한가격업소 정책 개선 방안: 사업주 만족도 실증 분석을 중심으로 = Strategies for Improving the Good Price Business Program to Facilitate Local Economic Revitalization: Focusing on an Empirical Analysis of Business Owners’ Satisfaction

다국어 초록 (Multilingual Abstract)

This study aims to empirically analyze the impact of institutional and financial support on business owner satisfaction within the Good Price Stores program in South Korea. Although the program operates based on the voluntary participation of small business owners, its growth has been limited due to insufficient policy support. To address this challenge, the study seeks to identify the key factors that influence participation and proposes effective policy measures to enhance program performance and promote sustainable development.
The analysis focuses on business owners participating in the Good Price Stores program within Korea’s lower-level local governments. An Ordered Probit model is employed to examine the determinants of satisfaction among these participants. The key independent variables include the scale of financial support and the types of institutional support provided by local governments, while controlling for respondents’ individual and socio-economic characteristics.
The results indicate that financial support has a positive effect on business owners’ satisfaction. Among various types of institutional support, promotional support programs were found to have a particularly strong positive impact compared to other support measures.