The comparative analysis of satisfaction degrees between Korean and Canadian visitors to the 7ᵗʰ Gyeonggi International Ceremic Biennali (GICB)

다국어 초록 (Multilingual Abstract)

Since the year 2001 when the Gyeonggi International Ceramic Bienale (GICB) was held for the first time in Korea, it has attracted positive global attention as well as strong domestic interest. Under the banner of improvement of local image, strengthening of local economy, enhancement of local citizen's pride, each and every local government is making its utmost efforts to attract domestic and foreign tourists alike by selecting major local festivals since the year 2005 when local autonomy system went into effect nationwide. As of today, the total number of Korean festivals is about 758 (KTO, 2013) and the number of Korean international festivals is approximately 40. In that context, three cities in Gyeonggi -Icheon/Yeoju/Gwangju- also have been co-hosting GICB which is held every two years since 2001 so as to promote the festival as an international class festival. A few researches have been conducted on the Biennali, but their focus has been mainly on the satisfaction of domestic tourists about the festival as a whole. Since this year marks the 50th anniversary of Korea-Canada diplomatic relations, this paper tries to divide the festival into three cities for the purpose of comparative analysis, and compares the satisfaction degrees between Korean and Canadian visitors in particular to the 7th GIBC.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 이론적 고찰
• Ⅲ. 조사 설계 및 구성
• Ⅳ. 자료분석 및 결과
• Ⅴ. 결론
• 참고문헌