The purpose of this study was to provide effective promotion of Judo hall to study the affection influence factors of retaking and recommendation intention by club satisfaction which is according to the participation Judo training. This study conducte...
The purpose of this study was to provide effective promotion of Judo hall to study the affection influence factors of retaking and recommendation intention by club satisfaction which is according to the participation Judo training. This study conducted a survey of 286 people who participate Judo training at Gyeonggi local Judo hall.
We used Window’s SPSS 18.0 data processing, and used t-test, Descriptive Analysis, reliability Analysis, One-way Analysis, and Simple regression Analysis for statistical analysis. The conclusion of study by mentioned study method and process, is followed.
First, the difference of participation degree by general characteristics, there was significant difference statistically in the period of training by level, in the period and frequency by age, in frequency and time by the purpose of use, in the period and time by the momentum of enrollment.
Second, the difference of club satisfaction by general characteristics, there was significant difference statistically in the facilities by age.
Third, the difference of retaking and recommendation intention by general characteristics, there was significant difference statistically in level and age by recommendation intention.
Fourth, between participation degree and club satisfaction, there was positive correlation partially. And there was positive effect on facilities and satisfaction with the coach by time. Also, there was significant negative effect on satisfaction with the coach by the period of training.
Fifth, between all variables with club satisfaction, retaking and recommendation intention, there was significant positive relationship. Also, It was found that facilities and satisfaction on programme could affect positively to retaking and recommendation intention.