공연예술 콘텐츠의 온라인 유통 방안에 대한 연구 = A Study on the Online Distribution of Performing Arts Contents

다국어 초록 (Multilingual Abstract)

Technological progress in the era of the 4th industrial revolution has an overall effect on the art ecosystem. In particular, the digital media platform is emerging as an important topic in the mediation area in the process of production and consumption of art after COVID-19. The production, distribution, and consumption of art content riding on online digital technology is gradually expanding through the platform. It is still in its infancy, but it is gradually expanding rapidly. This virtuous cycle structure has a great impact on the performing arts world as well. The attempts of new online-based performance styles and changes in delivery methods are also a fresh stimulus for the performing arts world.
Due to the COVID-19 outbreak, the video of a performance and the use of a digital media platform will also change the role of the local cultural foundation. Local cultural foundations implemented culture and arts policies for the enjoyment of local people's art and the activities of artists, mainly offline. Today's digital media platform is a new challenge. This study is a study on various attempts and directions to prepare the online content foundation of local cultural foundations in the environment of non-face-to-face performing arts.
As a first step, we examine the current state of damage in the performing arts sector due to COVID-19 in terms of performance volume and region. And we look at the response policies of art-related public institutions.
In the second stage, we analyze the attempts of a performance imaged in a non-face-to-face environment. It is an analysis of the possibility of a video performance where digital technology is applied and the performance meets the audience in a non-face-to-face manner.
As a third step, we examine how performing arts operate on digital media platforms. First, understand the increasing use of digital platforms in non-face-to-face personal spaces after COVID-19. And the change of communication mode and dependence on digital platform are analyzed. We look at the expansion trend of the distribution of performances based on digital platforms. We compare OTT platforms of domestic and foreign large OTT platforms and public culture and arts related institutions.
As a fourth step, we examine the online infrastructure establishment policy of the regional cultural foundation. Using eight regional cultural foundations as data materials, the analysis is focused on operating channels, access trends, and major business contents. And it analyzes the online content expansion and digital transformation policies and implementation projects of the regional cultural foundations that are currently being implemented.
The regional cultural foundation is preparing an interactive ecosystem for art production and art consumption through a digital media platform, and is entering the stage of preparing the environment for the acceptance and development of new art forms. It provides opportunities for challenging experiments to art producers and provides a platform for art consumers to participate in active art activities without time and space restrictions.
In early 2020, the activities of the local cultural foundation were contracted and temporarily transformed due to COVID-19. New changes in the production of works by artists and the activities of local residents in the theater industry have been an opportunity to rethink the role of the local cultural foundation. Now, the use of digital media platforms has become a necessity rather than an option.
Regional cultural foundations need to establish online-based policies in consideration of the purpose, nature, and direction of their respective establishments, and should extensively review methods such as expansion from existing platforms and establishment of integrated platforms. Specialized content is required while performing its own role, and the philosophical basis for digitalization must be considered. First, in the production of video content, ...

참고문헌 (Reference)

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