The world has undergone many changes in various fields since COVID-19. The educational community has moved away from the set time of physical space and lecture time and conducted non-face-to-face education through online classes. Due to this pandemic ...
The world has undergone many changes in various fields since COVID-19. The educational community has moved away from the set time of physical space and lecture time and conducted non-face-to-face education through online classes. Due to this pandemic situation, the non-face-to-face education method through the platform can overcome physical space constraints, but compared to the traditional education method, there are limitations in reducing learners' concentration and inducing active participation in classes. Accordingly, university educational institutions are making various efforts to overcome the fundamental limitations of non-face-to-face education.
Air tourism-related departments are based on the face-to-face of practical lectures. As non-face-to-face online education is implemented, learning methods and strategies suitable for the new educational environment are required. Therefore, it will be a valuable study to understand the characteristics of non-face-to-face education in aviation tourism to analyze the influence of non-face-to-face educational service quality on learners' learning transfer and to find a direction for the development of the education system.
This study aims to empirically verify the effect of non-face-to-face education service quality on learning transfer, learning satisfaction, learning commitment, and educational performance for college students majoring in aviation tourism. Through this study, the necessity of a systematic and differentiated education system that reflects the characteristics of aviation tourism non-face-to-face education is revealed, and the relationship between learning satisfaction, learning commitment, and educational performance is examined by demonstrating students' learning transition in a non-face-to-face education environment. This study established a research model based on normative discussions and empirical studies in various fields, and a total of 6 hypotheses were established.
For the verification of this study, a self-written questionnaire and an online questionnaire were conducted in parallel over the period from April 27 to June 8, 2022, and the final effective sample was confirmed as 485 copies and used for empirical analysis. Statistical processing in the empirical analysis was analyzed in parallel with the SPSS 20.0 and AMOS 18.0 statistical packages. Data analysis was largely conducted with frequency analysis, confirmatory factor analysis, reliability analysis, and structural equation model analysis.
The results of hypothesis verification analysis confirmed through empirical analysis are as follows.
First, we examined whether the components of non-face-to-face educational service quality (accessibility, interaction, tool utilization, and convenience) have a significant effect on learning satisfaction.
Interaction, tool utilization, and convenience were found to have a positive (+) effect on learning satisfaction, but accessibility was found to have no effect on learning satisfaction.
Second, as a result of examining whether the components of non-face-to-face educational service quality (accessibility, interaction, tool utilization, and convenience) have a significant effect on learning commitment, it was found that accessibility, interaction, tool utilization, and convenience have a positive (+) effect on learning commitment.
Third, as a result of examining whether the components of non-face-to-face educational service quality (accessibility, interaction, tool utilization, and convenience) have a significant effect on educational performance, but accessibility has no effect on educational performance.
Fourth, as a result of examining whether learning satisfaction has a significant effect on learning transfer, it was found that learning satisfaction had a positive (+) effect on learning transfer.
Fifth, as a result of examining whether learning commitment has a significant effect on learning transfer, it was found that learning mall has a positive (+) effect on learning transfer.
Sixth, as a result of examining whether educational performance has a significant effect on learning transfer, it was found that educational performance had a positive (+) effect on learning transfer.
The influence relationship between non-face-to-face educational service quality, learning transfer, learning satisfaction, learning commitment, and educational performance was examined through empirical analysis. Through this empirical analysis, various implications were derived.
Previous studies related to the effect of non-face-to-face education service quality on learning transfer were not easily found, and meaningful studies on learning satisfaction, learning commitment, and educational performance were conducted, and it is necessary to present a more in-depth research model including various related variables.
The subjects of the survey were only students from a specific university among college students majoring in aviation tourism, and there is a limit to applying the results of the study to all universities. Therefore, in subsequent studies, it is suggested that research that can supplement the limitations of this study by writing a survey for various universities is conducted.