다점포 소매기업 결합의 경쟁효과 분석 = An Economic Analysis of Competitive Effects of Superstore Mergers

다국어 초록 (Multilingual Abstract)

In merger cases involving multi-store retailers, empirical analyses of prices at individual stores provide a useful evidence for identifying relevant markets and evaluating competitive effects. This paper performs such an empirical pricing study on the recent merger of WalMart Korea by Emart. The results show that Emart store prices are responsive neither to the number of nearby competing stores nor to the presence of WalMart stores, suggesting that the merger between the two is unlikely to raise a significant competitive concern. Reviewing mergers of multi-store retailers should focus on pricing evidence rather than simply relying on concentration data in the defined market.

참고문헌 (Reference)

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