조직구성원의 신제품 수용의도에 미치는 영향요인에 관한 연구 = A study on the Critical Factors Influencing on the Adoption of New Equipment in Industrial Market

다국어 초록 (Multilingual Abstract)

The purpose of this study is to develop new product acceptance model in industrial
market and test it empirically using field survey. To achieve this purpose, various
models have been proposed as a theoretical foundation for understanding the user
acceptance process of information technology including Theory of Reasoned
Action(TRA), Theory of Planned Behavior(TPB), Innovation Diffusion Model(IDM), and
Technology Acceptance Model(TAM). Among these models, TAM, introduced by
Davis(1986) is the best known and the most widely accepted model. To define new
product acceptance factors of the employer in organization, researcher have mostly used
TAM as a useful model to analyze the acceptance process of new product. All of the
data for the TAM were collected from the employers.
This study identifies co-worker influence, education and training, innovation,
self-efficacy as the variables of the TAM. These 4 variables have statistically
significant effect on perceived usefulness and perceived ease of use. And the perceived
ease of use have not effect on perceived usefulness. Perceived usefulness and perceived
ease of use have effect on acceptance intention. For the future, this study contributes
to the introduction of TAM in the industry material sector.

국문 초록 (Abstract)

본 연구는 종업원의 신제품 수용의도에 미치는 영향요인에 대해 살펴보는 것으로 선행연구 고찰을 통해 동료
영향, 교육 및 훈련지원, 혁신역량과 자기 효능감을 신제품 수용의도에 미치는 영향요인으로 제시하고, 이들 요인
들에 지각된 유용성과 지각된 사용편리성에 미치는 영향, 지각된 사용편리성이 지각된 유용성에 미치는 영향, 또
한 지각된 사용편리성과 지각된 유용성이 수용의도에 미치는 영향을 살펴보고자 하였다. 본 연구에서는 이론연구
와 실증연구를 병행하였으며, 이론연구를 통해 모형을 설정하고 이를 실증분석을 통해 검증하였다. 가설 검증 결
과 동료의 영향, 교육 및 훈련 지원, 개인의 혁신역량, 자기 효능감은 지각된 유용성과 지각된 사용편리성에 모두
긍정적인 영향을 미치는 것으로 나타났다. 지각된 사용편리성은 지각된 유용성에 긍정적 영향을 미치지 않는 것
으로 나타났으나, 지각된 유용성과 지각된 사용편리성은 수용의도에 긍정적 영향을 미치는 것으로 나타났다.

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