The present study investigates the influence of cultural adaptation process of business expatriates on the commitment to the parent company, based on the premise that cultural adaptation process includes cognitive cultural adaptation in terms of uncer...
The present study investigates the influence of cultural adaptation process of business expatriates on the commitment to the parent company, based on the premise that cultural adaptation process includes cognitive cultural adaptation in terms of uncertainty reduction and affective cultural adaptation in terms of satisfaction with staying in the host country. The present study argues that cultural knowledge obtained by learning reduces uncertainty and that uncertainty reduction leads to the satisfaction with staying in the host country, which in turn contributes to the organizational commitment. It was found that the opportunity of pre-departure cultural learning, length of stay in the host country, usage of host media, and social interaction with natives reduced cultural uncertainty. The satisfaction with staying in the host country was increased as uncertainty was reduced and had a positive influence on the commitment to the parent company in terms of the intention to maintain membership of the company.