아동의 라이프스타일에 따른 색채선호도 연구 = Study on the Color Preference according to the Lifestyle of Children

국문 초록 (Abstract)

본 연구는 경상남도 지역에 거주하는 초등학교 5∼6학년을 대상으로 아
동의 성별에 따른 선호색을 조사하고, 색의 속성에 따른 색채선호도를 분
석하였다. 그리고 아동의 라이프스타일을 구성하는 요인구조를 파악하고
라이프스타일 유형에 따른 색채 선호의 관계를 밝혀, 아동의 라이프스타
일 구성요인에 따른 색채선호도에 미치는 영향을 규명하고자 하였다.
첫째, 아동의 색채선호도를 조사한 결과 아동의 선호색은 라이트톤 파
랑, 비비드톤 파랑, 흰색의 순으로 나타났다. 남학생의 선호도는 파랑 계
열에 편중되었고, 여학생의 선호도는 범위가 넓게 나타났다. 벽지 색채선
호도는 남학생은 라이트톤 파랑, 여학생은 흰색에 대한 선호가 높았다. 문구류에 대한 색채선호도는 남학생은 비비드톤 파랑, 라이트톤 파랑, 검정
의 순으로 선호하였고, 여학생은 라이트톤 및 검정과 흰색을 선호하였다.
옷에 대한 색채선호도는 남학생은 검정, 라이트톤 파랑, 비비드톤 파랑의
순으로, 여학생은 흰색, 검정을 선호하는 것으로 나타났다.
둘째, 유채색의 속성에 따른 색채선호도를 분석한 결과 색상과 톤은 색
채선호도에 유의한 영향을 미치는 단서로 작용하였고, 성별은 색상과 톤
의 상호작용에 의해 유의한 영향을 보였다. 무채색 선호도를 분석한 결과
무채색의 명도는 색채선호도에 유의한 영향을 미치는 단서로 작용하였고,
성별은 명도와의 상호작용에 의해 유의한 영향을 보였다.
셋째, 아동의 라이프스타일 구성요인은 학업성취지향형, 외모지향형, 취
미활동추구형, 관계지향형, 우월성향형, 안정추구형의 6개 차원으로 구성
되었다. 학업성취지향형, 관계지향형에서는 여학생이, 취미활동지향형, 우
월성향형에서는 남학생이 높게 나타났다.
넷째, 아동의 성별과 라이프스타일이 색채선호도에 미치는 영향을 분석
한 결과, 남학생은 비비드톤 파랑, 여학생은 라이트톤 빨강, 라이트톤 노
랑, 비비드톤 파랑, 비비드톤 보라, 라이트톤 보라, 흰색의 선호도에 정적
인 영향을 보였다. 아동의 라이프스타일 하위변인 중 취미활동추구형은
가장 많은 색채선호도에 영향을 미치는 것으로 나타나 비비드톤 빨강, 다
크톤 빨강, 라이트톤 노랑, 다크톤 노랑, 비비드톤 녹색, 라이트톤 녹색,
다크톤 녹색, 비비드톤 파랑, 라이트톤 파랑의 선호도에 유의한 정적영향
을 보였다. 학업성취지향형은 비비드톤 노랑과 다크톤 녹색, 우월성향형은
비비드톤 파랑에, 외모지향형은 검정에 유의한 정적영향을 미치는 변인으
로 나타났다. 안정추구형은 회색에 부적인 영향을 미치는 변인으로 나타
났다.
따라서 아동의 라이프스타일은 색채선호도에 유의한 영향을 미치는 변인으로 규명되었다. 본 연구에서 아동의 일반적인 특성에 따른 색채선호
도와 색의 속성에 따른 선호도 및 아동의 라이프스타일에 따른 색채선호
도를 분석한 자료는 색채선호도에 영향을 미칠 수 있는 아동의 일반적인
특성뿐만 아니라 사회, 생활환경 및 생활행동 등을 포함한 요인을 포괄했
다는 점에서 의의가 있으며, 아동을 다각적으로 이해하는 기초자료로 활
용될 수 있을 것이다.

목차 (Table of Contents)

• 목 차
• 국문초록······································································································ i
• Ⅰ. 서론 ······································································································1
• 1. 연구의 필요성과 목적 ····································································1
• 2. 연구문제····························································································4
• Ⅱ. 이론적 배경 ························································································5
• 1. 아동의 라이프스타일······································································5
• 2. 색채선호도························································································7
• Ⅲ. 연구방법····························································································10
• 1. 측정도구··························································································10
• 2. 연구대상 및 자료수집··································································12
• 3. 자료 분석 방법 ··············································································13
• 4. 연구의 구성 ····················································································14
• Ⅳ. 연구결과 및 고찰············································································16
• 1. 조사대상자의 특성과 색채선호도··············································14
• 2. 색의 속성 변화에 따른 색채선호도··········································29
• 3. 아동의 라이프스타일····································································38
• 4. 아동의 라이프스타일이 색채선호도에 미치는 영향 ··············43
• Ⅴ. 결론 및 제언 ····················································································52
• 1. 결론 ··································································································52
• 2. 제언 ··································································································55
• 참고 문헌 ·································································································56
• Abstract ···································································································59
• 부록···········································································································62