A Study of the Effects of Product Evaluation from Others on Willingness-to-pay = Dual Process System and Social Influence View

목차 (Table of Contents)

• Ⅰ. Introduction
• Ⅱ. Theoretical background
• Ⅲ. Experiment overview
• Ⅳ. Study 1: Feedback on the sameperson
• Ⅴ. Study 2: Single survey withWTP information
• Ⅵ. Discussions
• Ⅶ. Limitations and future directions
• References
• 요약

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