매출증대에 미치는 화훼디자인 및 경영환경 요인 분석에 관한 연구 - 국내 꽃집 경영자를 대상으로 - = A Study on the factor analysis of sales Volume for flower design and Managing environment - Focused on flower owner -

다국어 초록 (Multilingual Abstract)

Recently the growth of flower business has ceased and its stagnation has continued for the past decade. It is necessary that flowers shop should be not only selling the flowers and plants but also developing the new goods and services for the consumers as the professional patterns. Too standardized goods and low-quality services given by nationwide-chained shops would not meet to the needs of consumers and change the awareness that flower is only the outward show, resulting in the obstacle against the growth of flower business. This study was conducted to analyze the effects of the location, management scale, and technique factors on the incomings and to suggest to countermeasure for the rational manage in flower shops. one hundred of the nationwide flower shops were sampled to investigate with the questionnaire and the results were as follows.