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    목차 (Table of Contents)

    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 실험 1
    • Ⅳ. 실험 2
    • Ⅴ. 결론
    • Ⅰ. 서론
    • Ⅱ. 이론적 배경
    • Ⅲ. 실험 1
    • Ⅳ. 실험 2
    • Ⅴ. 결론
    • 참고문헌
    • Abstract
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    참고문헌 (Reference)

    1 Muller, D., "When Moderation Is Mediated and Mediation Is Moderated" 89 (89): 852-863, 2005

    2 Pratkanis, A. R., "Weapons of Fraud: A Source Book for Fraud Fighters" AARP 2005

    3 Bozzolo, A. M., "Unavailability Effects on Message Processing : A Theoretical Analysis and an Empirical Test" 13 (13): 93-101, 1992

    4 Sagristano, M. D., "Time-Dependent Gambling : Odds Now, Money Later" 131 (131): 364-, 2002

    5 Liberman, N., "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions : A Test of Temporal Construal Theory" 75 (75): 5-18, 1998

    6 Liberman, N., "The Psychology of Transcending the Here and Now" 322 : 1201-1205, 2008

    7 Cialdini, R. B., "The Psychology of Persuasion" William Morrow 1993

    8 Till, B. D., "The Match-up Hypothesis : Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs" 29 (29): 1-13, 2000

    9 Simonson, I., "The Influence of Anticipating Regret and Responsibility on Purchase Decisions" 19 (19): 105-118, 1992

    10 Ku, H., "The Impact of Retail Out-of-Stock Options on Preferences : The Role of Consumers' Desire for Assimilation versus Differentiation" 25 (25): 53-66, 2014

    1 Muller, D., "When Moderation Is Mediated and Mediation Is Moderated" 89 (89): 852-863, 2005

    2 Pratkanis, A. R., "Weapons of Fraud: A Source Book for Fraud Fighters" AARP 2005

    3 Bozzolo, A. M., "Unavailability Effects on Message Processing : A Theoretical Analysis and an Empirical Test" 13 (13): 93-101, 1992

    4 Sagristano, M. D., "Time-Dependent Gambling : Odds Now, Money Later" 131 (131): 364-, 2002

    5 Liberman, N., "The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions : A Test of Temporal Construal Theory" 75 (75): 5-18, 1998

    6 Liberman, N., "The Psychology of Transcending the Here and Now" 322 : 1201-1205, 2008

    7 Cialdini, R. B., "The Psychology of Persuasion" William Morrow 1993

    8 Till, B. D., "The Match-up Hypothesis : Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs" 29 (29): 1-13, 2000

    9 Simonson, I., "The Influence of Anticipating Regret and Responsibility on Purchase Decisions" 19 (19): 105-118, 1992

    10 Ku, H., "The Impact of Retail Out-of-Stock Options on Preferences : The Role of Consumers' Desire for Assimilation versus Differentiation" 25 (25): 53-66, 2014

    11 Becker-Olsen, K. L., "The Impact of Perceived Corporate Social Responsibility on Consumer Behavior" 59 (59): 46-53, 2006

    12 Suri, R., "The Effects of Time Constraints on Consumers’ Judgments of Prices and Products" 30 (30): 92-104, 2003

    13 Thomas, M., "The Effects of Temporal Distance on Purchase Construal"

    14 Wu, W., "The Effects of Product Scarcity and Consumers’Need for Uniqueness on Purchase Intention" 36 (36): 263-274, 2012

    15 Suri, R., "The Effects of Perceived Scarcity on Consumers’Processing of Price Information" 35 (35): 89-100, 2007

    16 Jones, M. A., "The Effect of Requests for Positive Evaluations on Customer Satisfaction Ratings" 3 (3): 161-170, 2014

    17 Monroe, K. B., "The Effect of Price-Comparison Advertising on Buyers’Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions" 62 (62): 46-59, 1985

    18 Trope, Y., "Temporal Construal" 110 (110): 403-421, 2003

    19 Fromkin, H. L., "Social Exchange: Advances in Theory and Research" Plenum 57-75, 1980

    20 Miyazaki, A. D., "Self-Regulatory Safeguards and the Online Privacy of Preteen Children" 38 (38): 79-91, 2009

    21 Verhallen, T. M., "Scarcity and Preference : An Experiment on Unavailability and Product Evaluation" 15 (15): 315-331, 1994

    22 Verhallen, T. M., "Scarcity and Consumer Choice Behavior" 2 (2): 299-322, 1982

    23 Aggarwal, P., "Scarcity Messages : A Consumer Competition Perspective" 40 (40): 19-30, 2011

    24 Lynn, M., "Scarcity Effects on Value : A Quantitative Review of the Commodity Theory Literature" 8 (8): 43-57, 1991

    25 Lynn, M., "Scarcity Effects on Desirability:Mediated by Assumed Expensiveness?" 10 (10): 257-274, 1989

    26 Gierl, H., "Scarcity Effect on Sales Volume in Retail" 18 (18): 45-61, 2008

    27 Blattberg, R. C., "Sales promotion: Concepts, methods, and strategies" Prentice Hall 1990

    28 Brehm, J. W., "Responses to the Loss of Freedom: A Theory of Psychological Reactance" General Learning Press 1972

    29 Howard, D. J., "Reference Price and Scarcity Appeals and the Use of Multiple Influence Strategies in Retail Newspaper Advertising" 2 (2): 18-28, 2007

    30 Brock, T. C., "Psychological Foundations of Attitudes" Academic Press 243-275, 1968

    31 Bornemann, T., "Psychological Distance and the Dual Role of Price" 38 (38): 490-504, 2011

    32 Belk, R. W., "Possessions and the Extended Self" 15 (15): 139-168, 1989

    33 Swaminathan, V., "My Brand or Our Brand : The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations" 34 (34): 248-259, 2007

    34 Brannon, L. A., "Limiting Time for Responding Enhances Behavior Corresponding to the Merits of Compliance Appeals : Refutations of Heuristic-Cue Theory in Service and Consumer Settings" 10 (10): 135-146, 2001

    35 Cialdini, R. B., "Influence: Science and Practice" Pearson Education 2008

    36 Byun, S., "Here Today, Gone Tomorrow : Consumer Reactions to Perceived Limited Availability" 20 (20): 223-234, 2012

    37 Knight, C. G., "From Fighting the System to Embracing it : Control Loss Promotes System Justification among Those High in Psychological Reactance" 54 : 139-146, 2014

    38 Inman, J. J., "Framing the Deal : The Role of Restrictions in Accentuating Deal Value" 24 (24): 68-79, 1997

    39 Ledgerwood, A., "Flexibility Now, Consistency Later : Psychological Distance and Construal Shape Evaluative Responding" 99 (99): 32-51, 2010

    40 Fromkin, H. L., "Feelings of Interpersonal Undistinctiveness : An Unpleasant Affective State" 6 : 178-182, 1972

    41 Griskevicius, V., "Fear and Loving in Las Vegas : Evolution, Emotion, and Persuasion" 46 (46): 384-395, 2009

    42 Kahneman, D., "Fairness as a Constraint on Profit Seeking : Entitlement in the Market" 76 (76): 728-741, 1986

    43 Zhu, R., "Exploring the Impact of Various Shaped Seating Arrangement on Persuasion" 40 (40): 336-349, 2013

    44 Eisend, M., "Explaining the Impact of Scarcity Appeals in Advertising : The Mediating Role of Perceptions of Susceptibility" 37 (37): 33-40, 2008

    45 Swami, S., "Diffusion of Products with Limited Supply and Known Expiration Date" 14 (14): 33-46, 2003

    46 Effron, D. A., "Diffusion of Entitlement : An Inhibitory Effect of Scarcity on Consumption" 47 (47): 378-383, 2011

    47 Markus, H. R., "Culture and the Self : Implications for Cognition, Emotion, and Motivation" 98 (98): 224-253, 1991

    48 Jung, J. M., "Cross-National Differences in Proneness to Scarcity Effects : The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure" 21 (21): 739-753, 2004

    49 Trope, Y., "Construal-Level Theory of Psychological Distance" 117 (117): 440-463, 2010

    50 Trope, Y., "Construal Levels and Psychological Distance : Effects on Representation, Prediction, Evaluation, and Behavior" 17 (17): 83-95, 2007

    51 Amaldoss, W., "Conspicuous Consumption and Sophisticated Thinking" 51 (51): 1449-1466, 2005

    52 Chen, H., "Clarifying the Impact of Product Scarcity and Perceived Uniqueness in Buyers’ Purchase Behavior of Game of Limited-Amount Version" 26 (26): 232-249, 2014

    53 Gierl, H., "Are Scarce Products Always More Attractive? The Interaction of Different Types of Scarcity Signals with Products’ Suitability for Conspicuous Consumption" 27 (27): 225-235, 2010

    54 Brehm, J. W., "An Unidentified Theoretical Object" 3 (3): 314-315, 1992

    55 Gollwitzer, P. M., "Action Phases and Mind-Sets" 2 : 53-92, 1990

    56 Brehm, J. W., "A Theory of Psychological Reactance" Academic Press 1966

    57 Chapman, J., "A Revision and Empirical Test of the Extended Price-Perceived Quality Model" 7 (7): 53-64, 1999

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    학술지 이력

    학술지 이력
    연월일 이력구분 이력상세 등재구분
    2022 평가 계속평가 신청대상 (등재유지)
    2017-01-01 등재 우수등재학술지 선정 (계속평가)
    2013-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2010-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2008-01-01 등재 등재 1차 FAIL (등재유지) KCI등재
    2006-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2004-01-01 등재 등재학술지 유지 (등재유지) KCI등재
    2001-07-01 등재 등재학술지 선정 (등재후보2차) KCI등재
    1999-01-01 등재 등재후보학술지 선정 (신규평가) KCI등재후보
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    학술지 인용정보

    학술지 인용정보
    기준연도 WOS-KCI 통합IF(2년) KCIF(2년) KCIF(3년)
    2016 1.45 1.45 1.48
    KCIF(4년) KCIF(5년) 중심성지수(3년) 즉시성지수
    1.64 1.69 2.793 0.2
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