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      Development of Hotel Marketing Management and Strategies in the U.S.

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      https://www.riss.kr/link?id=A87021981

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      다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

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      As the result of hotel room oyersupply in the market in the past years, we have seriously learn어. the need of marketing to maintain the present market share and to capture new markets to grow in the future. But the lack of experiences on the area required hoteliers to study more marketing activities and restructure the activities to be effective.
      Now the industry experiments various kinds of marketing programs in practice.
      Energetic hotel companies try to understand their market and to develop marketing strategies for long term success in the industry Some hotels just copy the forerunner’ s marketing programs because they don’t know where to go.
      Marketing will be a deciding factor in the future to success in the highly matured hotel market, if the current room oversupply goes on continuously in the industry
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      As the result of hotel room oyersupply in the market in the past years, we have seriously learn어. the need of marketing to maintain the present market share and to capture new markets to grow in the future. But the lack of experiences on the area re...

      As the result of hotel room oyersupply in the market in the past years, we have seriously learn어. the need of marketing to maintain the present market share and to capture new markets to grow in the future. But the lack of experiences on the area required hoteliers to study more marketing activities and restructure the activities to be effective.
      Now the industry experiments various kinds of marketing programs in practice.
      Energetic hotel companies try to understand their market and to develop marketing strategies for long term success in the industry Some hotels just copy the forerunner’ s marketing programs because they don’t know where to go.
      Marketing will be a deciding factor in the future to success in the highly matured hotel market, if the current room oversupply goes on continuously in the industry

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      목차 (Table of Contents)

      • Ⅰ. Introduction 1
      • Il. Hotel Marketi ng Management 2
      • 1. Review 2
      • 2. Advertisement 7
      • 3. Public Relations 10
      • Ⅰ. Introduction 1
      • Il. Hotel Marketi ng Management 2
      • 1. Review 2
      • 2. Advertisement 7
      • 3. Public Relations 10
      • 4. Promotional Packages 11
      • Ⅲ. Analvzing Market Opportunities 13
      • 1. Market Segmentation 13
      • 2. Older Traveler Market 14
      • 3. Female Business Travelers Market 16
      • Ⅳ. Conclusion 17
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