투표자의 후보 지지 변화와 미디어 태도 변화: 제18대 대통령선거 패널 연구 = The Voters` Changes in the Candidate Supports and the Media Attitudes: A Panel Study of The 18th Presidential Election Voters

다국어 초록 (Multilingual Abstract)

This study is on the voters` changes of the recognition of news media during a electoral campaign period. For this study, a panel study of the 18th presidential election voters was performed. The panel study was made of the 1st survey and the 2nd. The 1st survey was conducted before the official electoral campaign period, and the 2nd was during that. The results of the analysis were as in the following. First, voters used more news media during the official electoral campaign period. Especially before and during the official electoral campaign period best-using new medium was the portal news services. Second, during the official electoral campaign period, voters` changes of the recognition of news media were verified in the traditional journalism media and the portal news services. During that, reliability of the traditional journalism media such as newspapers, newsmagazines, etc. rather decreased. And during the official electoral campaign period, voters` changes of the recognition of news media influences was saw. Third, voters recognized that television gave the most election information to themselves, and that election information through SNS news increased. And they believed that news medium most influencing the election result was television.