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Sharing personal experiences and online consumer engagement: A case study of Glossier
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Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits
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Miao Miao, Go I,Ikeda Kayo,Numata Hideho 한국마케팅과학회 2022 p.30-43
Li Jitong, Leonas Karen K. 한국마케팅과학회 2022 p.44-60
Sustainability supplier scorecard assessment tools: A comparison between apparel retailers
Creighton Rachel, Jestratijevic Iva,Lee Daton 한국마케팅과학회 2022 p.61-74
What drives Malaysian online fashion shopping? The mediating role of perceived value
Salem Suha Fouad, Alanadoly Alshaimaa Bahgat 한국마케팅과학회 2022 p.75-89