경륜 소비자의 경륜인지와 서비스 만족도에 관한 연구

다국어 초록 (Multilingual Abstract)

This study examined the cycle racing consumers` perceptions about the racing by their socio~demographic characteristics and the relationship between their perceptions and the degree of satisfaction in service. The subjects were randomly sampled, and composed of male and female customers aged over 19 as used of 2002 who had currently participated at the Jamshil cycle racing velodrome, and at 12 off-track betting offices managed by Seoul olympic sports promotion foundation. The questionnaire survey method was used in this study. The contents of the questionnaire were referred to the previous researches of Lee, byung~chan(1998) and Lee, hyun-keun(2000), and revised after testing the validity and reliability of the contents. By stratified random sampling method, 390 questionnaires were finally selected from original 400. Major conclusions based on the procedures were as being follows. First, it revealed that among cycle racing consumers` socio~demographic characteristics, their income level solely influenced statistically significantly on their perception about the race. In general they perceived the cycle racing sequentially as a gambling, a healthy recreation, and unhealthy leisure activity. Second, on cycle racing consumers` degree of satisfaction in service by their perception, the group who perceived the cycle racing as a healthy recreation showed to have the highest degree of satisfaction in service. With respect to their satisfactions in service from cycle racing facilities, especially the dining room/stall, the resting room, the smoking room the players` racing abilities, the players` fair playing attitudes, and attitudes of ticket salesmen provided them significantly high satisfactions.