Societal and Individual Benefits of Sport Participation

다국어 초록 (Multilingual Abstract)

In part as a response to sport trending toward physically inactive involvement, calls have come from prominent sport management scholars to rethink sport’'s greater societal role (Chalip, 2006, Zeigler, 2007). Along with physical benefits, prevailing wisdom still holds that there are other individual and societal benefits associated with sport participation (Bloom, Grant & Watt, 2005; Howley, 2008). The research presented develops and validates a new instrument measuring the importance that community members place on these various societal dimensions of sport participation. Demographically based differences are presented, and although limited evidence is found that relates the new construct to participation motivations and behavioral intentions, further work to develop a comprehensive model involving participant attitudes related to the societal dimension should be of interest to sport marketers.

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