이산선택분석의 의료장비 구매에의 적용

다국어 초록 (Multilingual Abstract)

This study investigates how discrete choice analysis can be applied to health care operations. Discrete choice analysis helps to understand the complex decision-making process of purchasing expensive medical equipments by identifying relative weights that decision makers impose on each attribute through simple virtual choice experiments. We also verified the usefulness of applying discrete choice analysis to the purchase of medical equipments with empirical evidence.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 문헌 연구
• 3. 이산선택분석
• 4. 자료 수집
• 5. 분석 및 결과
• 6. 결론
• 참고문헌

참고문헌 (Reference)

1 이견직, "전략적 의료운영관리" 무역경영사 2012

2 Hersch, P.L., "The demand for corporate jets：a discrete choice analysis" 25 (25): 661-666, 1993

3 McFadden, D., "The choice theory approach to market research" 5 (5): 275-297, 1986

4 Swait, J., "The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models" 30 : 305-314, 1993

5 Li, S., "Supplier Switching Inertia and CompetitiveAsymmetry：A Demand-Side Perspective" 37 (37): 547-577, 2006

6 Sandvik, O., "Supplier Selection Criteria, Perceptions and Choice in Business To Business Markets：A Multi-Industry Empirical Assessment" 2008

7 Lambert, D. M., "Supplier Selection Criteria in theHealthcare Industry：A Comparison of Importanceand Performance" 33 (33): 16-22, 1997

8 Brandeau, M. L., "Operations Research and Health Care ：A Handbook of Methods and Applications" Kluwer Academic Publishers 2004

9 Polley, P.J., "Marketing High-technology Medical Equipment to Hospitals" 8 (8): 32-42, 1993

10 Dean, M. D., "Improving decision making in healthcare operations, Proquest" UMI Dissertation Publishing 2011

11 McLaughlin, D.B., "Healthcare Operations Management" Health Administration Press 2008

12 Langabeer, J. R., "Health Care Operations Management" Jones and Bartlett Publishers 2007

13 Louviere, J., "Design and analysis of simulated consumer choice or allocation experiments：An approach based on aggregate data" 20 (20): 350-367, 1983

14 Verma, R., "Configuring Service Operations in AccordanceWith Customer Needs and Preferences" 1 (1): 262-274, 1999

15 Verma, R., "An Analysis of the Supplier Selection Process" 26 (26): 739-750, 1998

16 Chan, F., "A decision support system for supplier selection in the airline industry" 221 (221): 741-758, 2007