The purpose of this study was to propose the alternative ideas through SWOT analysis for strategic management of Daejeon convention center. It was described the related factors and the present states for convention industry in Korea. And then, SWOT an...
The purpose of this study was to propose the alternative ideas through SWOT analysis for strategic management of Daejeon convention center. It was described the related factors and the present states for convention industry in Korea. And then, SWOT analysis were performed to suggest the strategic management alternatives to promote Daejeon convention center. In this study, 8 alternative ideas were suggested to facilitate the success of Daejeon convention center such as competitive factors, supporting system of government, development of PCO, collection of professional manpower, development of tourism items, development of symbol imaging Daejeon, utilizing of government plan, management stabilization.