가구페어(Furniture Fair) 디자인에 관한 연구 = (The) study of furniture fair design

다국어 초록 (Multilingual Abstract)

Fair is an effective marketing means which is widely used for sales promotion and image distinguish of an enterprise. It enables an enterprise to contact, consult and trade with a lot of customers in a short period of time. The purpose of fair is in maximizing the effect of communication.
Here, I intend to investigate Fair from its planning to booth design mainly from furniture stores. And I try to find a new design method which is approach to furniture fair effectively.
Modern display is different from the past one ; It doesn't start from a binary concept, a customer and an enterprise but it should be an information - sharing place both sides can feel unification. In other words, an enterprise sublates a one-sided offer of information to a customer. It should be both direction to communicate for customers and corporate each other.
For a furniture fair exhibition, to be a both-sides communication place that an enterprise and a customer can share a talk each other, share one concept in planning, administration and design and harmonize the concept showing individuality. For this, from the beginning plan step of fair to organization formation step, production plan step, we should check all the various plans or planning, public information, progress management and proceed them all synthetically.
In the booth design plan, because the theme is furniture, we'd better to avoid the monotonous display method of other products and need to approach with various concepts like producing the real living environment of customers and display furniture in it. In addition to it, you should think over the method you display the symbol mark, theme color, theme music, theme action impressively when you plan the basic concept.
In brief :
1. It is important for a furniture fair to product a pleasant atmosphere to give a favorable impression.
2. Because it usually lasts for a short time of period, we should consider economical material and expenditure.
3. It is needed to present Facade and charming space that can increase attention and can make direct sales possible.
4. It should be designed without difficulty in assembling, disjointing, shifting and installation for repeatedly moving display in domestic and abroad fair exhibition.
5. The identification of booth space image followed by a furniture style is also important.

목차 (Table of Contents)

• 목차 = ⅰ
• 제1장 서론 = 1
• 1절 연구의 목적 = 1
• 2절 연구의 방법 및 범위 = 2
• 제2장 페어(Fair)에 관한 이론적 고찰 = 4
• 1절 페어(Fair)의 개요 = 4
• 1. 페어(Fair)의 정의 = 4
• 2. 페어(Fair)의 역사 및 분류 = 8
• 2-1 역사 = 8
• 2-2 페어(Fair)의 분류 = 11
• 3. 페어(Fair)의 기능 = 13
• 4. 기업커뮤니케이션 수단으로서의 페어(Fair) = 14
• 4-1 전시이벤트 = 15
• 4-2 페어에 의한 기업 커뮤니케이션 = 18
• 2절 가구페어 (Furniture Fair) = 19
• 1. 가구의 종류와 기능 = 19
• 2. 가구페어 (Furniture Fair)의 기획 및 연출 = 20
• 3. 가구 부스디자인(Booth Design) = 25
• 3-1 부스의 개넘 = 25
• 3-2 부스의 유형 = 26
• 3-3 전시기법 = 28
• 3-4 부스의 시공 = 31
• 3-5 가구부스(Booth)디자인 = 41
• 제3장 가구페어 (Furniture Fair) 국내외 현황분석 = 42
• 1절 조사의 개요 = 42
• 2절 조사내용 = 43
• 1 국내현황 = 43
• 1-1 '94 KOFURN (International Furniture ＆ Woodworking Machinery Fair Seoul '94)) = 43
• 1-2 '96 서울리빙디자인페어 = 47
• 1-3 '96KOFURN = 50
• 2 국외현황 = 55
• 2-1. '93 IFPT(International Furniture Fair Tokyo 1993) = 55
• 2-2. '95 독일쾰른인터줌(Interzum '95) = 56
• 2-3. '96 밀라노 국제 가구 전시회 = 58
• 2-4. IFFS '96(International Furniture Fair Singapore 1996) = 60
• 2-5. IFFT '96 (International Furniture Fair Tokyo 1996) = 64
• 3. 비교 분석 및 평가 = 68
• 제4장 가구페어디자인 계획의 실제 = 69
• 1절 디자인 계획의 개요 = 69
• 1. 계획의 진행 과정 = 70
• 2. 디자인 개요 = 71
• 2절 디자인의 전개 = 72
• 1. 계획의 전제 = 72
• 2. 전시공간계획 = 74
• 3. 동선계획 = 77
• 4. 평면계획 = 79
• 5. 입면계획 = 84
• 제5장 결론 = 89
• 참고문헌 = 91
• Abstract = 92