TV광고에 묘사된 아동층 성유형화 연구

목차 (Table of Contents)

• 1. 서론
• 2. 선행연구의 개관
• 1) 아동의 성유형화와 대중매체의 영향
• 2) 아동층 TV광고 내용분석 개관
• 3. 연구문제
• 4. 연구방법
• 1) 분석대상 및 표집방법
• 2) 분석유목의 설정
• 3) 코딩의 신뢰도 및 검토방법
• 4) 코딩된 자료의 분석
• 5. 연구결과 및 해석
• 1) 등장아동의 성별 구성비 및 '95년도와의 비교추이
• 2) 나레이터의 성별 구성비 및 '95년도와의 비교추이
• 3) 등장아동의 행동, 역할 및 '95년도와의 비교 추이
• 4) 배경장소 및 '95년도와의 비교 추이
• 5) 장면전환 형태, 장면 당 지속시간 및 '95년도와의 비교추이
• 6) 카피메시지의 성별어 및 '95년도와의 비교 추이
• 6. 결론 및 논의
• 참고문헌
• 영문초록

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