광의(廣義)의 무선이동기술 수용의도에 미치는 기술적 영향요소와 직무 적절성의 영향 = An Extension of the Technology Acceptance Model : Technological and Cognitive Influence Processes Influencing Mobile Wireless Technology Adoption

국문 초록 (Abstract)

  본 연구는 광의(廣義)의 개념의 무선이동기술(Mobile Wireless Technology: MWT)에 대한 개인의 사용의도와 사용에 미치는 주요요소에 대해 실증적으로 연구를 하는데 그 목적이 있다. MWT는 최근에 대중적으로 많은 인기가 있는 혁신적인 기술이지만, 많은 관심에 비해 이 기술 자체의 독특한 특성이 개인행동에 미치는 실증적 연구는 미비하다. 기술수용모형(TAM)에 기초하여, 본 연구는 새로운 변수와 변수간의 관계인 지각된 편재성(PQ), 지각된 도달성(PR)을 소개하고 PQ와 행동의도(BI)의 관계 그리고 PR과 BI의 관계를 조절하는 변수로서, 직무 적절성(JR)을 소개한다. 본 연구는 총 네 회사로부터 210명의 종업원을 대상으로 하여 설문을 받았으며, AMOS 5.0을 이용하여 구조방정식을 통한 검증을 하였으며, 본 연구를 통해 앞으로 무선이동기술 연구를 위한 새로운 이론적인 프레임을 제시하고 있으며 MWT의 개발자가 기술에 대해 고려해야 할 점을 제시하고 있다.

다국어 초록 (Multilingual Abstract)

  This study examines the key factors that influence an individual"s intention and use of Mobile Wireless Technology (MWT). MWT is the latest innovation and is the most popular technology, however, in spite of its huge interest, there is surprisingly little research regarding its unique characteristics. Based on the Technology Acceptance Model(TAM), this study proposes new variables and casual relations Perceived Ubiquity(PQ), Perceived Reachability(PR), and Job Relevance(JR) as a moderator between PQ and Behavioral Intention(BI), and PR and BI. The research model was tested using Structural Equation Modeling(SEM), via AMOS 5.0 analysis on a sample collected from 210 employees of four companies. Results provide evidence that support the tested hypotheses. The implications of the findings suggest a new theoretical framework for future IS/IT research and offers suggestions that the developers of MWT should consider regarding the technology.

목차 (Table of Contents)

• 〈요약〉
  Ⅰ. 서론
  Ⅱ. 이론적 배경 및 가설 설정
  Ⅲ. 연구 모형 및 가설 설정
  Ⅳ. 연구방법 및 분석
  Ⅴ. 결론
  참고문헌
  〈Abstract〉
  

참고문헌 (Reference)

1 이태민, "유비쿼터스 접속성과 상황기반 제공성이 모방일 상거래 수용의도에 미치는 영향에 관한 연구 기술수용모델 적용을 중심으로" 한국경영학회 33 (33): 1043-1071, 2004

2 문용은, "모바일뱅킹 사용의도의 영향요인에 관한 연구" 한국경영정보시스템학회 13 (13): 89-117, 2004

3 이동희, "모바일 증권서비스 사용의도의 장애요인에 관한 연구" 대한산업공학회 18-21, 2004

4 김상현, "모바일 상거래(Mobile-Commerce) 수용에 미치는 기술적, 경험적 영향과정의 요인들에 대한 연구-기술수용모델(TAM)의 확장" 6 (6): 135-157, 2006

5 이원준, "모바일 비즈니스: 모바일 오피스 환경에서 이동성(Mobility)이 PDA 활용에 미치는 영향, 한국경영정보학회 춘계학술대회" 536-544, 2004

6 이선로, "모바일 기기의 수용형태와 사용에 관한 연구: PDA 시스템을 중심으로" 한국경영학회 34 (34): 1023-1052, 2005

7 이상근, "기술수용모델(TAM)과 계획된 행동이론(TPB)을 바탕으로 한 모바일 기술수용에 대한 실증적 연구" 한국경영정보학회 7 (7): 61-84, 2005

8 Mustonen-Ollila, E, "Why Organizations Adopt Information System Process Innovations: A Longitudinal Study Using Diffusion of Innovation Theory" 13 (13): 275-297, 2003

9 Venkatesh, V, "Why Don't Men Ever Stop to Ask Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior" 24 (24): 15-139, 2000

10 Davis, "User Acceptance of Computer Technology A Comparison of Two Theoretical Models" 982-1003, 1989

11 Goodhue, D, "Understanding the Linkage Between User Evaluations of Systems and the Underlying Systems" 41 : 1877-1844, 1995

12 Sarker, S, "Understanding Mobile Handheld Device Use and Adoption" 46 : 35-40, 2003

13 Junglas, I. A, "U-Commerce: A Conceptual Extension of E- and M-Commerce, In proceeding of International Conference on Information Systems" 2003

14 Barclay, D, "The Partial Least Squares(pls) Approach to Causal Modeling: Personal Computer Adoption and Use as an Illustration" 2 : 285-309, 1995

15 Nicopolitidis, P, "The Economics of Wireless Networks" 47 : 83-86, 2004

16 Parasuraman, A, "Technology Readiness Index(TRI): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies" 2 : 307-320, 2000

17 Polson, "Quantitative Theory of Human-computer Interaction" MIT Press

18 Vellido, A, "Quantitative Characterization and Prediction of On-Ling Purchasing Behavior: A Latent Variable Approach" 4 (4): 83-104, 2000

19 B, "Predictive Evaluation of the Technology Acceptance Instrument" 319-324, 1994

20 Davis, "Perceived Ease of Use Interface and User Acceptance of Information Technology" 319-340, 1989

21 Dholakia, N, "Patterns, Opportunities, and Challenges in the Emerging Global M-Commerce Landscape" Idea Group Publishing, Singapore & Hershey, PA. 2004

22 Liang, H, "PDA Usage in Healthcare Professionals: Testing an Extended Technology Acceptance Model" 1 : 372-389, 2003

23 Pedersen P, "Modifying Adoption Research for Mobile Internet Service Adoption: Cross-Disciplinary Interactions," the 36th Annual Hawaii International Conference on System Sciences(HICSS)" Big Island, Hawaii 2003

24 Varshney, U, "Mobile and Wireless Information Systems: Applications, Networks, and Research Problems" 12 : 155-166, 2003

25 Palen, L, "Mobile Telephony in a Connected Life" 45 : 78-82, 2002

26 Siau, K, "Mobile Commerce: Promises, Challenges, and Research Agenda" 12 (12): 4-13, 2001

27 D, "Managerial Influence in the Implementation of New Technology" 1252-1265, 1988

28 Constantiou, I, "Investigating Mobile Service Adoption and Diffusion in the Danish Market" Falkenberg, Sweden 14-17, 2004

29 Liang, T, "Introduction to the Special Issue: Mobile Commerce Applications" 8 (8): 7-17, 2004

30 Thompson, "Influence of Experience on Personal Computer Utilization Journal of Management Information Systems" 167-187, 1994

31 Davis, "Extrinsic and Intrinsic Motivation to Use Computers in the Workplace Journal of Applied Social Psychology" 1111-1132, 1992

32 Lu, J, "Exploring Factors Associated with Wireless Internet via Mobile Technology Acceptance in Mainland China" 3 : 101-120, 2003

33 Hartwick, "Explaining the Role of User Participation in Information System Use" 440-465, 1994

34 Horton, R, "Explaining Intranet Use with the Technology Acceptance Model" 16 : 237-249, 2001

35 Hu, P, "Examining the Technology Acceptance Model Using Physician Acceptance of Telemedicine" 16 : 91-112, 1999

36 Looney, C, "Emerging Business Models for Mobile Brokerage Services" 47 : 71-77, 2004

37 Turban, E, "Electronic Commerce 2002 A Managerial Perspective" New Jersey, Pearson Education 2002

38 Venkatesh, V, "Creation of Favorable User Perceptions Exploring the Role of Intrinsic Motivation" 23 (23): 239-260, 1999

39 Jarvenpaa, S. L, "Consumer Reactions to Electronic Shopping on the World Wide Web" 1 (1): 59-88, 1997

40 Clarke, C, "Coming Attraction" 17 (17): 12-16, 2000

41 Al-Gahtani, S, "Attitudes, Satisfaction and Usage: Factors Contributing to Each in the Acceptance of Information Technology" 18 : 277-297, 1999

42 Agarwal, R, "Are Individual Differences Germane to the Acceptance of New Information Technologies?" 30 : 361-391, 1999

43 Fishbein, "An Introduction to Theory and Research. Reading" 1975

44 "An Extension of the Technology Acceptance Model"

45 Wixom, B, "An Empirical Investigation of the Factors Affecting Data Warehousing Success" 24 (24): 17-41, 2001

46 Chau, P, "An Empirical Assessment of a Modified Technology Acceptance Model" 13 (13): 185-203, 1996

47 Vessey, "A Theory-based Analysis of the Graphs Versus Tables Literature" 219-240, 1991

48 Venkatesh, V, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies" 46 (46): 186-204, 2000

49 Kwon, H, "A Test of the Technology Acceptance Model: The Case of Cellular Telephone Adoption," In Proceedings of the 33rd Annual Hawaii International Conference on System Sciences" IEEE Compute Society Press, Los Alamitos 2000

50 Perez, M. P, "A Technology Acceptance Model of Innovation Adoption: the Case of Teleworking" 7 : 280-291, 2004

51 Kuan, K, "A Perception-based Model for EDI Adoption in Small Businesses Using Technology-Organization-Environment Framework" 38 (38): 517-521, 2001

52 Rigdon, E. E, "A Necessary and Sufficient Identification Rule for Structural Models Estimated in Practice" 30 : 359-383, 1995

53 Carroll, J, "A Field Study of Perceptions and Use of Mobile Telephones by 16 to 22 Year Olds" 4 : 49-62, 2002

54 Davis, F. D, "A Critical Assessment of Potential Measurement Biases in the Technology Acceptance Model : Three Experiments" 45 : 19-45, 1996