프로배구 경기 관중 유입을 위한 Q방법론적 요인분석 = A Q-methodological Factor Analysis for Attracting the Audience to Professional Volleyball Games: Focusing on the Opinions of Players and the Staff

다국어 초록 (Multilingual Abstract)

The purpose of this study is to analyze the factors for attracting the larger audience to pro volleyball sports grounds through the opinions of players and the staff. For this purpose, this study conducted the open-ended questionnaire survey on the factors for attracting the audience to pro volleyball games through 5 persons related to preceding studies and volleyball. On those obtained factors, this study combined the factors which were similar or redundant in meaning, and so extracted 28 preliminary items. And then this author extracted the statements of the final 27 items through consulting with research participators and 3 persons experienced in the research related to pro volleyball. And also this study selected the P-Sample including 25 persons, who had the career of over 3 years, among the domestic pro volleyball players and staff, and so made them draw up those statements. Among those data, this study excluded 4 persons’ unreliable data which were responded insincerely or were omitted partly in survey contents, and so coded the data of 21 persons, and then executed the principal component analysis through QUANL PC program. Through this process, the factors for attracting the audience to pro volleyball games included publicizing not only star players but also other players through mass media, digging up star players and fostering overseas-advancing players, and publicizing players, teams, and game schedules and places through mass communication.

목차 (Table of Contents)

• Abstract
• Ⅰ. 서론
• Ⅱ. 연구방법
• Ⅲ. 결과
• Ⅳ. 논의
• Ⅴ. 결론 및 제언
• 참고문헌